Layer on layer – Dress smart for outdoor exercise
Here we guide you through the season's garments and how to best match them to get a complete look for both hard training sessions and other outdoor activities.
Collections / Stories
AW24 - The most stylish tennis clothes of the season
Explore Björn Borg's latest collection of tennis apparel. Discover stylish tennis skirts, tennis bags, and more, designed for both training and everyday wear.
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Pilates - 6 Pilates Exercises for Home Training
This Pilates workout takes only 20 minutes to complete and effectively trains the entire body. Read on to discover our Pilates workout that focuses on strength, flexibility, and body control.
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Crossfit - Full workout
This CrossFit workout is designed to train the entire body and includes six effective exercises that activate multiple muscle groups. By combining different movements, you will strengthen your chest, shoulders, arms, back, core, legs, and glutes.
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Hiking - Tips & Advice on Trekking
Continue reading for valuable hiking tips, advice on how to pack your backpack, recommendations for hiking trails, and information on the best clothes and gear to bring along.
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Skipping rope training
Read more about the benefits of jump rope training, technique tips, CrossFit jump rope exercises, and take part in an effective workout session.
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Outdoor training
Read more to learn about our outdoor workout sessions. We offer both strength exercises and effective routines for outdoor gyms that help you build strength and improve your fitness.
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Rowing Machine Workout
Learn more about the rowing machine. Improve your fitness, strength, and endurance at home and at the gym.
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Dips exercise
Join us on the dips workout where we show some different examples of dips exercises.
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Pregnancy workouts - Pregnancy exercises & training
Here you will get tips on pregnancy exercises to train the pelvic floor, abs and back.
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Highlights from the Björn Borg sustainability report 2023
We have some great highlights from our 2023 Sustainability Report. Read more about them here!
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Calisthenics Workout - Benefits & effective exercises
Read more about Calisthenics and learn exercises you can add to your training routine.
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Low impact workout
Here we talk more about what low impact workout is and of course show some examples of exercises.
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Wall Pilates - Exercises with Karin Lundström
Wall Pilates is a rapidly growing trend in fitness where you utilize your own body weight.
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Circuit training - 6 effective exercises
Circuit training with 6 effective exercises that train the whole body.
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Spring & Summer Outfits - Influencer Edition
Find the spring and summer outfits here at Björn Borg.
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Mindfulness - Relaxation exercises to reduce stress
Learn more about how you can increase your well-being and improve your mental health through mindfulness.
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Green energy in factories
Join us as we talk more closely with our Head of Sustainability Sofia Svensson, to discuss green energy in factories.
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Train boxing with us at Björn Borg
Learn more about boxing, boxing terms, punches & combinations, and join us to see how it looks during one of our training sessions.
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Summer Clothes HS24
Be inspired by our stylish summer clothes for both men and women and find your new favorite pieces.
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Padel rules & smart tips
Here you can learn padel rules and get smart tips to improve your game on the court.
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Strength Training - Home Workout
This workout session includes a warm-up section followed by 7 effective exercises for home strength training, which can easily be performed using body weight and are perfect for exercising in a home environment.
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Guide to sports underwear for men & women
Join us as we guide you through our assortment of sports underwear!
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Guide to swim shorts & beachwear
Here we guide you through our various styles of swim shorts & beachwear.
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Examples of the materials of our shoes
Let’s talk about a selection of our shoes and more specifically, some of the materials we use for making them.
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The impact of exercise on the brain
Explore the relationship between exercise and the brain and learn about workout activities that promote both physical and mental health.
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Gym bags guide - What to take to the gym
Get tips on what to take to the gym – a.k.a. the gym essentials.
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Meet a personal trainer - PT's best workout tips
Join us as we meet Sofie Järdler, personal trainer at Twitch.
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Breathwork – Breathing exercises for relaxation
Breathwork focuses on consciously controlling and changing the way we breathe to positively affect our mind, body and spirit.
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Shoulder workout - Effective shoulder exercises
Here we present 6 shoulder exercises you can add to your workout routine.
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How to choose the right tennis racket
Read more about our recommendations on how to choose the right tennis racket.
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Core workout – Effective core exercises
Effective core workout with exercises to work out your core.
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HIIT workout - High intensity training for everyone
Tips on effective Hiit exercises to create fun HIIT workouts.
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Pickleball rules & suitable clothing
Learn the rules of Pickleball and get inspired with the best sports clothes for the game.
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Tabata exercises - Effective Tabata workout for everyone
Here comes an approximately thirty-minute long Tabata session with effective Tabata exercises.
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Delayed onset muscle soreness - What is DOMS and can you train with it?
Here you will learn more about delayed onset muscle soreness and we will give you some smart tips on how to relieve DOMS.
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Tracksuits for men & women
Be inspired by Björn Borg's tracksuits for both women and men and find your favourites.
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Influencer Inspiration XMAS23
Get inspired and find your new favorite pieces from our XMAS23 collection.
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Gym workout plan - 4 day split
Join our gym training program - designed with a 4 day workout split.
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Glute Workout - Glute Exercises At Home & At The Gym
Here are some inspiring and helpful tips for your glute workouts.
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10 tips for finding & maintaining fitness motivation
Helpful tips to help you find and maintain gym and fitness motivation.
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Shorts guide for men
We've compiled our selection of shorts into a comprehensive guide to help you find the perfect shorts for your specific training needs and preferences.
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Running technique - Running tips with Björn Borg
We want to share tips and running techniques that will help you maximize both performance and enjoyment while running.
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Plyometric training - Maximize your running
Plyometric training is a form of exercise that focuses on increasing strength, speed and power through rapid muscle contractions.
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Resistance band workout
Training with exercise bands is a simple, effective and gentle way to workout the whole body.
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Sporty accessories for men & women
Get inspired by our Björn Borg accessories and discover how you can elevate your workout wardrobe and take your sporty outfits to new heights.
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Christmas gifts for kids
Here, of course, you will find plenty of great Christmas gift ideas for kids.
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Christmas gifts for her
Workout-inspired gifts, cozy loungewear, or stylish accessories. We have gift ideas for all girls.
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Christmas gifts for him
Whether you need Christmas gift tips for your boyfriend, are looking for Christmas gifts for your dad, or a present for your brother, you'll find the gifts here at Björn Borg.
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7 effective Yin Yoga poses
Let us at Björn Borg guide you through a 30-minute yoga session with 7 effective yin yoga poses
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Stylish autumn shoes for men & women
Here you will find comfortable and stylish autumn shoes for both men and women.
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Guide to women's underwear - Find the perfect panties for you
In this guide, we want to inspire you with stylish women's underwear and guide you through the different styles of panties available and of course show off our panty styles.
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Winter running clothes
What should I wear when I exercise and run outside in the winter? A question that many have certainly asked themselves during the fall and winter when the temperatures have dropped but you want to continue to workout outside.
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More sustainable clothes for kids
Thinking about sustainability and material selection when it comes to clothing is important, not least when it comes to children's clothing.
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Yoga clothes
Björn Borg's yoga clothes are perfect for all types of yoga and are also suitable for other training and everyday for a stylish, relaxed look.
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Matching sibling outfits
Looking for new clothes for the kids? Why not go for matching sibling outfits?
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Matching gym sets for women, men & kids
Get inspired and explore our large selection of workout sets for women, men and children and find your new favourites!
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Back workout – Effective back exercises for the gym & at home
We will go through lots of great back exercises that you can do at the gym and also a good session to exercise your back at home.
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Find the right school bag – Practical school bags for kids, women & men
Is it time to find a new school bag? You will find bags for school and work here at Björn Borg.
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Marathon training plan
Take part in a packed marathon training plan.
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Stylish, comfortable & functional running clothes
Follow along and find inspiration for your next run with stylish running clothes for both men and women.
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Sweatsuits in matching colours
Here you will find matching sweatsuits for women and men - made in soft, comfortable materials and with the perfect fit.
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Björn Borg Sustainability Report 2022 - Highlights
In our sustainability report for 2022, you can read about our work, projects and wins that took place during the year and what our focus is going forward. Here we will go through a couple of our highlights from 2022.
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Interval training – Intervals for running
Do you want to run faster and get better running strength? Then intervals are a really good tip to add to your training routine.
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Buying a bag? - We help you find the right bag type!
Come along and be inspired and take a closer look at our large range of bags and sports bags. You also get tips on what to consider when buying a bag - all so that you can find the right bag for you.
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Leg workout at home - 10 great leg exercises for legs, thighs & calves
You can train legs at home without equipment, just with your own body weight, and of course also with the help of, for example, dumbbells and exercise bands. For this workout, you need just such a rubber band. Here we go!
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High IQ® intelligent effects
The High IQ® performance assurance program delivers the most innovative range of environmentally friendly, intelligent textile effects available on the market today.
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Discover 100% recycled swimming trunks
All of our children's swim trunks and the vast majority of our men's swim shorts range are made from 100% recycled polyester.
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Yoga for beginners - Easy session you can do at home
Are you curious about trying yoga but don't really know how to start or what exercises you should do? Welcome to our yoga session for beginners! Here we will guide you through some simple yoga exercises that you can easily do at home.
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Sustainability from idea to product
Have you thought about what a product has gone through before it reaches your hands? A whole chain of people puts all their energy into designing, producing and transporting your Björn Borg product as sustainably as we can.
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5 tips to get started with training
We want to help you find the motivation for training so that you can become the best version of yourself. Here are 5 effective tips on how you can get started with your training!
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Kettlebell exercises that train the whole body
Working out with kettlebells is incredibly effective and there is a great variety when it comes to exercises that you can do, which work different parts of the body.
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Arm workout at home - 10 great arm exercises
Exercising your arms at home is both simple, time-saving and effective. There are so many challenging arm exercises you can do at home.
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Full body workout at home in 20 minutes
Start your home workout with an effective and fun 20-minute session.
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Björn Borg Shoes – A guide to our shoes & sneakers
Our footwear collection is designed for anyone with an active lifestyle, for those who train to live and want to be the best version of themselves – inside and outside the gym.
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Barry's Event with Angelica Blick
Together with Angelica Blick, we held an inspiring training event where we gathered a wonderful group at the awesome Barry's in Stockholm.
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Ab training - Ab exercises for everyone
Are you looking for inspiration for really good ab workouts? Then you've come to the right place!
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Sports Club Launch Event with Julian Hernandez
Together with Julian Hernandez, we held a great launch event for our new Sports Club collection.
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Layer on layer – Dress smart for outdoor exercise
We've got everything you need to stay warm outside even when the temperature drops.
Read moreCollections / Find your Tribe / Interviews / Stories
Alice Stenlöf @alicestenlof
Meet our Tribe : Alice Stenlöf, a Swedish entrepreneur and founder of A-DSGN "I’m so excited and proud for being a part of @bjornborg!."
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Karin Lundström
3 exercises to add to your strength routine that truly challenge your core and mobility, to build a solid strong functional body.
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A guide to your Tennis outfits
Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?
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A Guide to Your Padel Outfits
Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?
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Björn Borg on tour
Sometimes you need to let go and leave your everyday life behind. We brought our Tribe for an amazing adventure up in the North of Sweden to work out and recharge.
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Better Together
Making products is not sustainable. Period. We can make it better though.
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Meet our AW21 tribe
Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.
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Sthlm Collection
The Stockholm concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.
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Interview with Mija Nideborn - Product & Sustainability Dir.
Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.
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@emilsebastian & @mathiasguss EMO2M workout
6 rounds of E2MOM – Every 2 Minutes on the Minute 8 power cleans 8 push presses 8 barebell rows.
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@emilsebastian & @mathiasguss AMRAP workout
A 12 minute challenge to try on your own or with a friend.
Read moreCollections
Sthlm Collection
The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.
Read moreCollections / Find your Tribe / Training
Train to live
Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.
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Seamless collection
The seamless collection allows for both comfort and function.
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New launch - Tennis collection
A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.
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Borg Heroes
The Borg collection is based on our hero products. These pieces are versatile performance wear with masculine colors and prints. Smart details and a strong focus on function are what make this collection unique.
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Gifts for Valentines day
Get inspired and find your gifts for Valentines Day here.
Read moreGuides / Underwear Guide
Underwear Guide
Men's underwear style guide. Various underpants styles, from everyday to underpants for training, all with a perfect fit. Read more about materials & see our range.
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Regnbågsblod
We don’t believe in norms - we believe in following our own vision with clear determination.
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Mud, fire and more mud
We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia.
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Running from Daylight
New capsule collection inspired by the Swedish darkness - Running from daylight.
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Find your tribe
This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.
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Valdemar Fredriksson
Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.
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Lisa Olsson
We're proud to announce our new ambassador, entrepreneur and founder of Nootka
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Reuse & Recycled
Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.
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Lyocell underwear
Our Lyocell underwear is a marvel of softness and sustainability. Made from wood pulp,
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Sports Underwear
Our Sports underwear is constructed to let you go further. Light as a feather and keeping you dry...
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Cotton Stretch (Essential)
This is our everyday favourite. An unsung hero with lighter, quality cotton.
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Premium Cotton Stretch (Core)
Premium Cotton Stretch is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,
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Friends of Björn Borg love playing Padel
We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.
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Björn Borg x Godsent
GODSENT is regarded as one of the top esports organizations in the Nordics. They seek to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.
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Interview with Andreas Gran, Creative Director
After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.
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