Collections - 2021 / 07 / 05

Find your tribe collection

Collections - 2021 / 09 / 15

New drop - Padel collection

Step up your game in our newly launched Padel collection

Collections - 2021 / 08 / 31

Sthlm Collection

The Stockholm concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

Collections - 2021 / 07 / 05

Find your tribe collection

This collection is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.

Collections - 2021 / 08 / 03

Sthlm Collection

The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

Collections - 2021 / 06 / 22

Centre Collection

Be timeless enough to never go out of style.

Collections - 2021 / 03 / 01

New launch - Tennis collection

A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.

Collections - 2021 / 08 / 23

The Borg collection is based on our hero products. These pieces are versatile performance wear with masculine colors and prints. Smart details and a strong focus on function are what make this collection unique.

Collections / Guide - 2021 / 03 / 01

Seamless collection

The seamless collection allows for both comfort and function.

Collections - 2021 / 09 / 16

New in - Padel collection

Step up your game in our newly launched Padel collection

Collections / Interviews - 2021 / 09 / 06

Running from Daylight

New capsule collection inspired by the Swedish darkness - Running from daylight.

Collections / Underwear Guide - 2021 / 08 / 23

Albini underwear

This is the best underwear you will ever wear. Working together with the Italian supplier of fine fabrics Albini, we have developed the 4-flex fabric.

Collections / Guide - 2021 / 08 / 23

Sports bra guide

We want you to feel at your best when training for that reason a good sports bra is an item you simply can't

Collections / Find your Tribe - 2021 / 08 / 17

Find your tribe

This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.

Underwear Guide - 2021 / 06 / 01

Lyocell underwear

Our Lyocell underwear is a marvel of softness and sustainability. Made from wood pulp,

Underwear Guide - 2021 / 06 / 01

Performance underwear

Our performance underwear is constructed to let you go further. Light as a feather and keeping you dry...

Underwear Guide - 2021 / 05 / 31

Essential underwear

This is our everyday favourite. An unsung hero with lighter, quality cotton.

Underwear Guide - 2021 / 05 / 31

Core underwear

Core is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,