Layer on layer – Dress smart for outdoor exercise
Here we guide you through the season's garments and how to best match them to get a complete look for both hard training sessions and other outdoor activities.
Collections / Guides / Stories
Winter running clothes
What should I wear when I exercise and run outside in the winter? A question that many have certainly asked themselves during the fall and winter when the temperatures have dropped but you want to continue to workout outside.
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Yoga clothes
Björn Borg's yoga clothes are perfect for all types of yoga and are also suitable for other training and everyday for a stylish, relaxed look.
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Matching sibling outfits
Looking for new clothes for the kids? Why not go for matching sibling outfits?
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Matching gym sets for women, men & kids
Get inspired and explore our large selection of workout sets for women, men and children and find your new favourites!
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Back workout – Effective back exercises for the gym & at home
We will go through lots of great back exercises that you can do at the gym and also a good session to exercise your back at home.
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Find the right school bag – Practical school bags for kids, women & men
Is it time to find a new school bag? You will find bags for school and work here at Björn Borg.
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Marathon training plan
Take part in a packed marathon training plan.
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Stylish, comfortable & functional running clothes
Follow along and find inspiration for your next run with stylish running clothes for both men and women.
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Sweatsuits in matching colours
Here you will find matching sweatsuits for women and men - made in soft, comfortable materials and with the perfect fit.
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Björn Borg Sustainability Report 2022 - Highlights
In our sustainability report for 2022, you can read about our work, projects and wins that took place during the year and what our focus is going forward. Here we will go through a couple of our highlights from 2022.
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Interval training – Intervals for running
Do you want to run faster and get better running strength? Then intervals are a really good tip to add to your training routine.
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Buying a bag? - We help you find the right bag type!
Come along and be inspired and take a closer look at our large range of bags and sports bags. You also get tips on what to consider when buying a bag - all so that you can find the right bag for you.
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Leg workout at home - 10 great leg exercises for legs, thighs & calves
You can train legs at home without equipment, just with your own body weight, and of course also with the help of, for example, dumbbells and exercise bands. For this workout, you need just such a rubber band. Here we go!
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High IQ® intelligent effects
The High IQ® performance assurance program delivers the most innovative range of environmentally friendly, intelligent textile effects available on the market today.
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Discover 100% recycled swimming trunks
All of our children's swim trunks and the vast majority of our men's swim shorts range are made from 100% recycled polyester.
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Yoga for beginners - Easy session you can do at home
Are you curious about trying yoga but don't really know how to start or what exercises you should do? Welcome to our yoga session for beginners! Here we will guide you through some simple yoga exercises that you can easily do at home.
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Sustainability from idea to product
Have you thought about what a product has gone through before it reaches your hands? A whole chain of people puts all their energy into designing, producing and transporting your Björn Borg product as sustainably as we can.
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5 tips to get started with training
We want to help you find the motivation for training so that you can become the best version of yourself. Here are 5 effective tips on how you can get started with your training!
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Kettlebell exercises that train the whole body
Working out with kettlebells is incredibly effective and there is a great variety when it comes to exercises that you can do, which work different parts of the body.
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Arm workout at home - 10 great arm exercises
Exercising your arms at home is both simple, time-saving and effective. There are so many challenging arm exercises you can do at home.
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Full body workout at home in 20 minutes
Start your home workout with an effective and fun 20-minute session.
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Björn Borg Shoes – A guide to our shoes & sneakers
Our footwear collection is designed for anyone with an active lifestyle, for those who train to live and want to be the best version of themselves – inside and outside the gym.
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Barry's Event with Angelica Blick
Together with Angelica Blick, we held an inspiring training event where we gathered a wonderful group at the awesome Barry's in Stockholm.
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Ab training - Ab exercises for everyone
Are you looking for inspiration for really good ab workouts? Then you've come to the right place!
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Sports Club Launch Event with Julian Hernandez
Together with Julian Hernandez, we held a great launch event for our new Sports Club collection.
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Layer on layer – Dress smart for outdoor exercise
We've got everything you need to stay warm outside even when the temperature drops.
Read moreFind your Tribe / Interviews
Alice Stenlöf @alicestenlof
Meet our Tribe : Alice Stenlöf, a Swedish entrepreneur and founder of A-DSGN "I’m so excited and proud for being a part of @bjornborg!."
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Karin Lundström
3 exercises to add to your strength routine that truly challenge your core and mobility, to build a solid strong functional body.
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A guide to your Tennis outfits
Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?
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A guide to your Padel outfits
Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?
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Björn Borg on tour
Sometimes you need to let go and leave your everyday life behind. We brought our Tribe for an amazing adventure up in the North of Sweden to work out and recharge.
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Better Together
Making products is not sustainable. Period. We can make it better though.
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Meet our AW21 tribe
Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.
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Sthlm Collection
The Stockholm concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.
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Interview with Mija Nideborn - Product & Sustainability Dir.
Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.
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@emilsebastian & @mathiasguss EMO2M workout
6 rounds of E2MOM – Every 2 Minutes on the Minute 8 power cleans 8 push presses 8 barebell rows.
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@emilsebastian & @mathiasguss AMRAP workout
A 12 minute challenge to try on your own or with a friend.
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Sthlm Collection
The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.
Read moreCollections / Find your Tribe / Training
Train to live
Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.
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Seamless collection
The seamless collection allows for both comfort and function.
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New launch - Tennis collection
A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.
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Borg Heroes
The Borg collection is based on our hero products. These pieces are versatile performance wear with masculine colors and prints. Smart details and a strong focus on function are what make this collection unique.
Read moreGuides / Underwear Guide
Underwear Guide
Men's underwear style guide. Various underpants styles, from everyday to underpants for training, all with a perfect fit. Read more about materials & see our range.
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Regnbågsblod
We don’t believe in norms - we believe in following our own vision with clear determination.
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Mud, fire and more mud
We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia.
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Running from Daylight
New capsule collection inspired by the Swedish darkness - Running from daylight.
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Find your tribe
This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.
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Valdemar Fredriksson
Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.
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Lisa Olsson
We're proud to announce our new ambassador, entrepreneur and founder of Nootka
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Reuse & Recycled
Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.
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Lyocell underwear
Our Lyocell underwear is a marvel of softness and sustainability. Made from wood pulp,
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Performance underwear
Our performance underwear is constructed to let you go further. Light as a feather and keeping you dry...
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Cotton Stretch (Essential)
This is our everyday favourite. An unsung hero with lighter, quality cotton.
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Premium Cotton Stretch (Core)
Premium Cotton Stretch is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,
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Friends of Björn Borg love playing Padel
We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.
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Björn Borg x Godsent
GODSENT is regarded as one of the top esports organizations in the Nordics. They seek to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.
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Interview with Andreas Gran, Creative Director
After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.
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