Find your Tribe / Stories - 2021 / 12 / 02
Björn Borg on tour
Sometimes you need to let go and leave your everyday life behind. We brought our Tribe for an amazing adventure up in the North of Sweden to work out and recharge.
Read moreSustainability - 2021 / 10 / 18
Better Together
Making products is not sustainable. Period. We can make it better though.
Read moreCollections - 2021 / 09 / 15
Padel collection
Step up your game in our newly launched Padel collection
Read moreFind your Tribe / Guide / Training - 2021 / 09 / 09
Meet our AW21 tribe
Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.
Read moreCollections - 2021 / 09 / 16
Padel collection
Step up your game in our newly launched Padel collection
Read moreCollections - 2021 / 08 / 31
Sthlm Collection
The Stockholm concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.
Read moreInterviews / Sustainability - 2021 / 08 / 27
Interview with Mija Nideborn - Product & Sustainability Dir.
Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.
Read moreTraining - 2021 / 10 / 08
@emilsebastian & @mathiasguss EMO2M workout
6 rounds of E2MOM – Every 2 Minutes on the Minute 8 power cleans 8 push presses 8 barebell rows.
Read moreTraining - 2021 / 10 / 08
@emilsebastian & @mathiasguss AMRAP workout
A 12 minute challenge to try on your own or with a friend.
Read moreCollections - 2021 / 08 / 03
Sthlm Collection
The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.
Read moreCollections - 2021 / 03 / 08
Train to live
Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.
Read moreCollections / Guide - 2021 / 03 / 01
Seamless collection
The seamless collection allows for both comfort and function.
Read moreCollections - 2021 / 03 / 01
New launch - Tennis collection
A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.
Read moreCollections - 2021 / 08 / 23
Borg Heroes
The Borg collection is based on our hero products. These pieces are versatile performance wear with masculine colors and prints. Smart details and a strong focus on function are what make this collection unique.
Read moreStories - 2021 / 09 / 07
Mud, fire and more mud
We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia.
Read moreGuide - 2021 / 09 / 06
Regnbågsblod
We don’t believe in norms - we believe in following our own vision with clear determination.
Read moreCollections / Interviews - 2021 / 09 / 06
Running from Daylight
New capsule collection inspired by the Swedish darkness - Running from daylight.
Read moreCollections / Find your Tribe - 2021 / 08 / 17
Find your tribe
This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.
Read moreFind your Tribe / Training - 2021 / 08 / 11
Valdemar Fredriksson
Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.
Read moreFind your Tribe / Interviews - 2021 / 06 / 24
Lisa Olsson
We're proud to announce our new ambassador, entrepreneur and founder of Nootka
Read moreSustainability - 2021 / 06 / 18
Reuse & Recycled
Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.
Read moreUnderwear Guide - 2021 / 06 / 01
Lyocell underwear
Our Lyocell underwear is a marvel of softness and sustainability. Made from wood pulp,
Read moreUnderwear Guide - 2021 / 06 / 01
Performance underwear
Our performance underwear is constructed to let you go further. Light as a feather and keeping you dry...
Read moreUnderwear Guide - 2021 / 05 / 31
Cotton Stretch
This is our everyday favourite. An unsung hero with lighter, quality cotton.
Read moreUnderwear Guide - 2021 / 05 / 31
Premium Cotton Stretch
Premium Cotton Stretch is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,
Read moreFind your Tribe / Guide / Stories - 2021 / 03 / 01
Friends of Björn Borg love playing Padel
We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.
Read moreGuide / Interviews - 2019 / 08 / 19
Interview with Andreas Gran, Creative Director
After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.
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