Up to 40%

Autumn Sale

New in

Padel collection

Step up your game in our newly launched Padel collection

The Sthlm Fleece Jacket

A stylish, classic fleece zip-up jacket in super soft recycled polyester to keep you warm and cozy all cold season long.

That magical feeling

Albini underwear

This is the best underwear you will ever wear. Working together with the Italian supplier of fine fabrics Albini, we have developed the 4-flex fabric, a mix of Supima cotton and elastan that is both breathable and wrinkle resistant.


Meet our AW21 tribe


Meet our AW21 tribe

New in

Centre collection

No matter what your training routine looks like this season, comfort and style are paramount . We have the cosiest sweatshirts and pants for that effortless after-gym look.


Look no further for gear that works as hard as you do

Kids collection

High quality sportswear range, all made from super soft organic cotton


You train to be your best. You train because improvement is the best motivation

Underwear Guide

Find your style

We’ve been perfecting underwear for over thirty years. Designing and redesigning. Improving and evolving while staying true to our fashion heritage. We’ve never taken any shortcuts because you can’t compromise on the perfect fit.

This is the sum of all our efforts. These are the best underwear you’re ever going to wear. Perfected since 1989

Meet our tribe

Lisa Olsson


Martin Hansson


Ellen Claesson


Tips on how to wash your Björn Borgs

Doing laundry uses a lot of energy and produces tons of greenhouse gases every year.

The higher the temperature, the more by-products are released into the earth's atmosphere.

New season, new you

We inspire people to be more through our belief that sports can make our minds, souls and bodies become something more than what they are today, and that anyone can become anything.