Guide / Training - 2022 / 09 / 20

Layer on layer – Dress smart for outdoor exercise

Here we guide you through the season's garments and how to best match them to get a complete look for both hard training sessions and other outdoor activities.

Guide - 2022 / 11 / 22

Björn Borg Shoes – A guide to our shoes & sneakers

Our footwear collection is designed for anyone with an active lifestyle, for those who train to live and want to be the best version of themselves – inside and outside the gym.

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Training - 2022 / 10 / 13

Barry's Event with Angelica Blick

Together with Angelica Blick, we held an inspiring training event where we gathered a wonderful group at the awesome Barry's in Stockholm.

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Training - 2022 / 10 / 21

Ab training - Ab exercises for everyone

Are you looking for inspiration for really good ab workouts? Then you've come to the right place!

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Guide / Training - 2022 / 09 / 20

Layer on layer – Dress smart for outdoor exercise

We've got everything you need to stay warm outside even when the temperature drops.

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Find your Tribe / Interviews - 2022 / 09 / 05

Alice Stenlöf @alicestenlof

Meet our Tribe : Alice Stenlöf, a Swedish entrepreneur and founder of A-DSGN "I’m so excited and proud for being a part of @bjornborg!."

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Training - 2022 / 03 / 11

Pawel x Björn Borg

Meet Pawel Krupa, founder of Trime.

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Find your Tribe / Stories - 2021 / 12 / 02

Björn Borg on tour

Sometimes you need to let go and leave your everyday life behind. We brought our Tribe for an amazing adventure up in the North of Sweden to work out and recharge.

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Collections - 2021 / 09 / 15

Padel collection

Step up your game in our newly launched Padel collection

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Training - 2022 / 09 / 23

Angelica Blick

Sports Hour with @angelicablick sharing her top 3-abs exercises

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Collections - 2021 / 09 / 16

Padel collection

Step up your game in our newly launched Padel collection

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Collections - 2021 / 08 / 31

Sthlm Collection

The Stockholm concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

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Training - 2021 / 10 / 08

@emilsebastian & @mathiasguss EMO2M workout

6 rounds of E2MOM – Every 2 Minutes on the Minute 8 power cleans 8 push presses 8 barebell rows.

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Training - 2021 / 10 / 08

@emilsebastian & @mathiasguss AMRAP workout

A 12 minute challenge to try on your own or with a friend.

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Collections - 2021 / 08 / 03

Sthlm Collection

The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

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Collections / Guide - 2021 / 03 / 01

Seamless collection

The seamless collection allows for both comfort and function.

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Collections - 2021 / 08 / 23

Borg Heroes

The Borg collection is based on our hero products. These pieces are versatile performance wear with masculine colors and prints. Smart details and a strong focus on function are what make this collection unique.

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Stories - 2021 / 09 / 07

Mud, fire and more mud

We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia.

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Collections / Interviews - 2021 / 09 / 06

Running from Daylight

New capsule collection inspired by the Swedish darkness - Running from daylight.

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Find your Tribe / Training - 2021 / 08 / 11

Valdemar Fredriksson

Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.

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Find your Tribe / Interviews - 2021 / 06 / 24

Lisa Olsson

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

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Sustainability - 2021 / 06 / 18

Reuse & Recycled

Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.

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Underwear Guide - 2021 / 06 / 01

Performance underwear

Our performance underwear is constructed to let you go further. Light as a feather and keeping you dry...

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Underwear Guide - 2021 / 05 / 31

Premium Cotton Stretch (Core)

Premium Cotton Stretch is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,

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Sustainability - 2021 / 02 / 05

Let's talk green goals together

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Stories - 2019 / 12 / 20

Björn Borg x Godsent

GODSENT is regarded as one of the top esports organizations in the Nordics. They seek to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.

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Interviews - 2019 / 08 / 19

Interview with Andreas Gran, Creative Director

After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.

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