Sustainability - 2023 / 01 / 02

Sustainability from idea to product

Have you thought about what a product has gone through before it reaches your hands? A whole chain of people puts all their energy into designing, producing and transporting your Björn Borg product as sustainably as we can.

Sustainability - 2023 / 01 / 02

Sustainability from idea to product

Have you thought about what a product has gone through before it reaches your hands? A whole chain of people puts all their energy into designing, producing and transporting your Björn Borg product as sustainably as we can.

Training - 2022 / 11 / 29

Kettlebell exercises that train the whole body

Working out with kettlebells is incredibly effective and there is a great variety when it comes to exercises that you can do, which work different parts of the body.

Training - 2023 / 01 / 11

Arm workout at home - 10 great arm exercises

Exercising your arms at home is both simple, time-saving and effective. There are so many challenging arm exercises you can do at home.

Training - 2022 / 11 / 23

Full body workout at home in 20 minutes

Start your home workout with an effective and fun 20-minute session.

Guide - 2022 / 11 / 22

Björn Borg Shoes – A guide to our shoes & sneakers

Our footwear collection is designed for anyone with an active lifestyle, for those who train to live and want to be the best version of themselves – inside and outside the gym.

Training - 2022 / 10 / 13

Barry's Event with Angelica Blick

Together with Angelica Blick, we held an inspiring training event where we gathered a wonderful group at the awesome Barry's in Stockholm.

Training - 2022 / 10 / 21

Ab training - Ab exercises for everyone

Are you looking for inspiration for really good ab workouts? Then you've come to the right place!

Collections / Training - 2022 / 09 / 30

Sports Club Launch Event with Julian Hernandez

Together with Julian Hernandez, we held a great launch event for our new Sports Club collection.

Guide / Training - 2022 / 09 / 20

Layer on layer – Dress smart for outdoor exercise

We've got everything you need to stay warm outside even when the temperature drops.

Find your Tribe / Interviews - 2022 / 09 / 05

Alice Stenlöf @alicestenlof

Meet our Tribe : Alice Stenlöf, a Swedish entrepreneur and founder of A-DSGN "I’m so excited and proud for being a part of @bjornborg!."

Training - 2022 / 03 / 11

Pawel x Björn Borg

Meet Pawel Krupa, founder of Trime.

Guide / Training - 2022 / 09 / 09

Karin Lundström

3 exercises to add to your strength routine that truly challenge your core and mobility, to build a solid strong functional body.

Guide - 2023 / 01 / 17

A guide to your Tennis and Padel outfits

Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?

Guide - 2023 / 01 / 17

A guide to your Tennis and Padel outfits

Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?

Find your Tribe / Stories - 2021 / 12 / 02

Björn Borg on tour

Sometimes you need to let go and leave your everyday life behind. We brought our Tribe for an amazing adventure up in the North of Sweden to work out and recharge.

Sustainability - 2021 / 10 / 18

Better Together

Making products is not sustainable. Period. We can make it better though.

Collections - 2021 / 09 / 15

Padel collection

Step up your game in our newly launched Padel collection

Collections / Find your Tribe - 2021 / 09 / 09

Meet our AW21 tribe

Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.

Training - 2022 / 09 / 23

Angelica Blick

Sports Hour with @angelicablick sharing her top 3-abs exercises

Collections - 2021 / 09 / 16

Padel collection

Step up your game in our newly launched Padel collection

Collections - 2021 / 08 / 31

Sthlm Collection

The Stockholm concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

Interviews / Sustainability - 2021 / 08 / 27

Interview with Mija Nideborn - Product & Sustainability Dir.

Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.

Training - 2021 / 10 / 08

@emilsebastian & @mathiasguss EMO2M workout

6 rounds of E2MOM – Every 2 Minutes on the Minute 8 power cleans 8 push presses 8 barebell rows.

Training - 2021 / 10 / 08

@emilsebastian & @mathiasguss AMRAP workout

A 12 minute challenge to try on your own or with a friend.

Collections - 2021 / 08 / 03

Sthlm Collection

The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

Collections - 2021 / 03 / 08

Train to live

Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

Collections / Guide - 2021 / 03 / 01

Seamless collection

The seamless collection allows for both comfort and function.

Collections - 2021 / 03 / 01

New launch - Tennis collection

A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.

Collections - 2021 / 08 / 23

Borg Heroes

The Borg collection is based on our hero products. These pieces are versatile performance wear with masculine colors and prints. Smart details and a strong focus on function are what make this collection unique.

Stories - 2022 / 09 / 15

Regnbågsblod

We don’t believe in norms - we believe in following our own vision with clear determination.

Stories - 2021 / 09 / 07

Mud, fire and more mud

We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia.

Collections / Interviews - 2021 / 09 / 06

Running from Daylight

New capsule collection inspired by the Swedish darkness - Running from daylight.

Collections / Find your Tribe - 2021 / 08 / 17

Find your tribe

This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.

Find your Tribe - 2021 / 08 / 16

Robin Packalen

Our new Finnish brand ambassador Robin Packalen is one of Scandinavia’s biggest superstars. The charismatic and talented artist is now ready to enter the global arena. He likes to play with contrasts in his music – and in his style.

Find your Tribe - 2021 / 08 / 13

Julian Hernandez

We’re proud to announce our new ambassador, stylist and content creator @mrjulls:

Find your Tribe / Training - 2021 / 08 / 11

Valdemar Fredriksson

Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.

Find your Tribe - 2021 / 08 / 11

Sharareh Hoss

Training means a lot to me. Training has helped me both physically and mentally.

Find your Tribe - 2021 / 08 / 10

Martin Hansson

Ever since I was a kid, I’ve liked the products and brand of Björn Borg.  But later on - as I’ve been working out more - sportswear has become a big part of my everyday wardrobe I can often be seen wearing a grey or black sweatsuit from Björn Borg.

Find your Tribe / Interviews - 2021 / 06 / 24

Lisa Olsson

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

Find your Tribe - 2021 / 06 / 22

Ellen Claesson

Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do

Sustainability - 2021 / 06 / 18

Reuse & Recycled

Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.

Underwear Guide - 2021 / 06 / 01

Lyocell underwear

Our Lyocell underwear is a marvel of softness and sustainability. Made from wood pulp,

Underwear Guide - 2021 / 06 / 01

Performance underwear

Our performance underwear is constructed to let you go further. Light as a feather and keeping you dry...

Underwear Guide - 2021 / 05 / 31

Cotton Stretch (Essential)

This is our everyday favourite. An unsung hero with lighter, quality cotton.

Underwear Guide - 2021 / 05 / 31

Premium Cotton Stretch (Core)

Premium Cotton Stretch is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,

Find your Tribe / Guide / Stories - 2021 / 03 / 01

Friends of Björn Borg love playing Padel

We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.

Sustainability - 2021 / 02 / 05

Let's talk green goals together

Stories - 2019 / 12 / 20

Björn Borg x Godsent

GODSENT is regarded as one of the top esports organizations in the Nordics. They seek to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.

Interviews - 2019 / 08 / 19

Interview with Andreas Gran, Creative Director

After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.