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Find your perfect wireless bra

A wireless bra is the perfect choice if you value comfort without sacrificing style. It follows your body’s natural shape, offering soft support that feels great all day – with no wires that dig in or press.

We offer wire-free bras with light support, made from soft, flexible materials that provide a comfortable fit all day long.

A soft bralette or triangle bra is a great choice for smaller to medium busts, while many styles also offer enough support for larger sizes – thanks to wider straps, double-layer fabric, and stretch bands.

You’ll also find a wide selection of comfortable and stylish sports bras in our range.

Soft bras in different colours and styles

At Björn Borg, you’ll find soft, wire-free bras in a variety of colours and styles. We offer bras in both cotton and luxurious lyocell, with elastane for perfect stretch.

Discover the Logo Bralette with a cross-back design and Björn Borg logo elastic band. With moulded push-up cups, it provides both high support and comfort.

If you’re looking for a wireless bra top, the Logo Soft Top is your go-to – a sporty double-layered cotton stretch top with a racerback.

The Soft Touch Bra is an ultra-soft lyocell bra with medium support and adjustable straps that can be crossed at the back. Made from silky TENCEL™ Lyocell fibres for superior softness against your skin.

The Triangle Bra is another timeless wire-free design, featuring soft triangular cups that follow your natural shape and create a feminine silhouette. Pair it with matching underwear for a complete, elegant set.

Create stylish sets with bras and matching underwear

Match your favourite bra with underwear in the same style for a coordinated look. Choose from thongs, boxers, or high-waist briefs. Whether you prefer a sporty bralette or a feminine triangle bra, you’ll find matching pieces that combine comfort and style effortlessly.