The Athleisure style is about mixing function with fashion

The Athleisure style is about mixing function with fashion

Jul 9th 2017

According to Vogue, fashion designers are to blame for the athleisure trend, but also the annual flood of New year resolutions to hit the gym on the regular created the style of wearing work out gear “daily” which has made the athleisure trend growing continuously.

The style may be a trend for some, but we at Björn Borg see the athleisure trend more as a movement. We would even like to go further calling the fashion phenomenon as going back to the future. Our core of creating and designing athleisure collection started in 1984 but got reinvented in 2015.

With our latest athleisure collection crafted with our signature sport cut gives you the ability to mix function with fashion. Find hoodies, shorts, linen and more perfect for relaxed down time or layering up during training.