Collections / Guides / Stories

Winter running clothes

What should I wear when I exercise and run outside in the winter? A question that many have certainly asked themselves during the fall and winter when the temperatures have dropped but you want to continue to workout outside. It is of course important that you don't freeze and get too cold. You can get stiff in your body and muscles which can lead to injuries, but you also don't want to get too hot, sweaty and uncomfortable.

Guides / Stories / Training

10 tips for finding & maintaining fitness motivation

Helpful tips to help you find and maintain gym and fitness motivation.

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Guides / Stories

Shorts guide for men

We've compiled our selection of shorts into a comprehensive guide to help you find the perfect shorts for your specific training needs and preferences.

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Stories / Training

Running technique - Running tips with Björn Borg

We want to share tips and running techniques that will help you maximize both performance and enjoyment while running.

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Stories / Training

Plyometric training - Maximize your running

Plyometric training is a form of exercise that focuses on increasing strength, speed and power through rapid muscle contractions.

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Stories / Training

Resistance band workout

Training with exercise bands is a simple, effective and gentle way to workout the whole body.

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Guides / Stories

Sporty accessories for men & women

Get inspired by our Björn Borg accessories and discover how you can elevate your workout wardrobe and take your sporty outfits to new heights.

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Guides / Stories

Christmas gifts for kids

Here, of course, you will find plenty of great Christmas gift ideas for kids.

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Guides / Stories

Christmas gifts for her

Workout-inspired gifts, cozy loungewear, or stylish accessories. We have gift ideas for all girls.

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Guides / Stories

Christmas gifts for him

Whether you need Christmas gift tips for your boyfriend, are looking for Christmas gifts for your dad, or a present for your brother, you'll find the gifts here at Björn Borg.

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Stories / Training

7 effective Yin Yoga poses

Let us at Björn Borg guide you through a 30-minute yoga session with 7 effective yin yoga poses

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Guides / Stories

Stylish autumn shoes for men & women

Here you will find comfortable and stylish autumn shoes for both men and women.

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Guides

Guide to women's underwear - Find the perfect panties for you

In this guide, we want to inspire you with stylish women's underwear and guide you through the different styles of panties available and of course show off our panty styles.

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Collections / Guides / Stories

Winter running clothes

What should I wear when I exercise and run outside in the winter? A question that many have certainly asked themselves during the fall and winter when the temperatures have dropped but you want to continue to workout outside.

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Collections / Stories / Sustainability

More sustainable clothes for kids

Thinking about sustainability and material selection when it comes to clothing is important, not least when it comes to children's clothing.

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Collections / Guides / Stories

Yoga clothes

Björn Borg's yoga clothes are perfect for all types of yoga and are also suitable for other training and everyday for a stylish, relaxed look.

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Collections / Guides / Stories

Matching sibling outfits

Looking for new clothes for the kids? Why not go for matching sibling outfits?

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Collections / Guides / Stories

Matching gym sets for women, men & kids

Get inspired and explore our large selection of workout sets for women, men and children and find your new favourites!

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Stories / Training

Back workout – Effective back exercises for the gym & at home

We will go through lots of great back exercises that you can do at the gym and also a good session to exercise your back at home.

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Collections / Guides / Stories

Find the right school bag – Practical school bags for kids, women & men

Is it time to find a new school bag? You will find bags for school and work here at Björn Borg.

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Interviews / Stories / Training

Marathon training plan

Take part in a packed marathon training plan.

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Collections / Guides / Stories

Stylish, comfortable & functional running clothes

Follow along and find inspiration for your next run with stylish running clothes for both men and women.

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Collections / Guides / Stories

Sweatsuits in matching colours

Here you will find matching sweatsuits for women and men - made in soft, comfortable materials and with the perfect fit.

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Stories / Sustainability

Björn Borg Sustainability Report 2022 - Highlights

In our sustainability report for 2022, you can read about our work, projects and wins that took place during the year and what our focus is going forward. Here we will go through a couple of our highlights from 2022.

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Training

Interval training – Intervals for running

Do you want to run faster and get better running strength? Then intervals are a really good tip to add to your training routine.

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Guides

Buying a bag? - We help you find the right bag type!

Come along and be inspired and take a closer look at our large range of bags and sports bags. You also get tips on what to consider when buying a bag - all so that you can find the right bag for you.

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Training

Leg workout at home - 10 great leg exercises for legs, thighs & calves

You can train legs at home without equipment, just with your own body weight, and of course also with the help of, for example, dumbbells and exercise bands. For this workout, you need just such a rubber band. Here we go!

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Sustainability

High IQ® intelligent effects

The High IQ® performance assurance program delivers the most innovative range of environmentally friendly, intelligent textile effects available on the market today.

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Sustainability

Discover 100% recycled swimming trunks

All of our children's swim trunks and the vast majority of our men's swim shorts range are made from 100% recycled polyester.

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Training

Yoga for beginners - Easy session you can do at home

Are you curious about trying yoga but don't really know how to start or what exercises you should do? Welcome to our yoga session for beginners! Here we will guide you through some simple yoga exercises that you can easily do at home.

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Sustainability

Sustainability from idea to product

Have you thought about what a product has gone through before it reaches your hands? A whole chain of people puts all their energy into designing, producing and transporting your Björn Borg product as sustainably as we can.

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Training

5 tips to get started with training

We want to help you find the motivation for training so that you can become the best version of yourself. Here are 5 effective tips on how you can get started with your training!

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Training

Kettlebell exercises that train the whole body

Working out with kettlebells is incredibly effective and there is a great variety when it comes to exercises that you can do, which work different parts of the body.

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Stories / Training

Arm workout at home - 10 great arm exercises

Exercising your arms at home is both simple, time-saving and effective. There are so many challenging arm exercises you can do at home.

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Training

Full body workout at home in 20 minutes

Start your home workout with an effective and fun 20-minute session.

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Guides

Björn Borg Shoes – A guide to our shoes & sneakers

Our footwear collection is designed for anyone with an active lifestyle, for those who train to live and want to be the best version of themselves – inside and outside the gym.

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Training

Barry's Event with Angelica Blick

Together with Angelica Blick, we held an inspiring training event where we gathered a wonderful group at the awesome Barry's in Stockholm.

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Training

Ab training - Ab exercises for everyone

Are you looking for inspiration for really good ab workouts? Then you've come to the right place!

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Collections / Training

Sports Club Launch Event with Julian Hernandez

Together with Julian Hernandez, we held a great launch event for our new Sports Club collection.

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Guides / Training

Layer on layer – Dress smart for outdoor exercise

We've got everything you need to stay warm outside even when the temperature drops.

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Find your Tribe / Interviews

Alice Stenlöf @alicestenlof

Meet our Tribe : Alice Stenlöf, a Swedish entrepreneur and founder of A-DSGN "I’m so excited and proud for being a part of @bjornborg!."

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Training

Pawel x Björn Borg

Meet Pawel Krupa, founder of Trime.

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Guides / Training

Karin Lundström

3 exercises to add to your strength routine that truly challenge your core and mobility, to build a solid strong functional body.

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Guides

A guide to your Tennis outfits

Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?

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Guides

A guide to your Padel outfits

Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?

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Find your Tribe / Stories

Björn Borg on tour

Sometimes you need to let go and leave your everyday life behind. We brought our Tribe for an amazing adventure up in the North of Sweden to work out and recharge.

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Sustainability

Better Together

Making products is not sustainable. Period. We can make it better though.

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Collections

Padel collection

Step up your game in our newly launched Padel collection

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Collections / Find your Tribe

Meet our AW21 tribe

Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.

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Training

Angelica Blick

Sports Hour with @angelicablick sharing her top 3-abs exercises

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Collections

Padel collection

Step up your game in our newly launched Padel collection

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Collections

Sthlm Collection

The Stockholm concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

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Interviews / Sustainability

Interview with Mija Nideborn - Product & Sustainability Dir.

Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.

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Training

@emilsebastian & @mathiasguss EMO2M workout

6 rounds of E2MOM – Every 2 Minutes on the Minute 8 power cleans 8 push presses 8 barebell rows.

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Training

@emilsebastian & @mathiasguss AMRAP workout

A 12 minute challenge to try on your own or with a friend.

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Collections

Sthlm Collection

The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

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Collections / Find your Tribe / Training

Train to live

Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

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Collections / Guides

Seamless collection

The seamless collection allows for both comfort and function.

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Collections

New launch - Tennis collection

A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.

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Collections

Borg Heroes

The Borg collection is based on our hero products. These pieces are versatile performance wear with masculine colors and prints. Smart details and a strong focus on function are what make this collection unique.

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Guides / Underwear Guide

Underwear Guide

Men's underwear style guide. Various underpants styles, from everyday to underpants for training, all with a perfect fit. Read more about materials & see our range.

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Stories

Regnbågsblod

We don’t believe in norms - we believe in following our own vision with clear determination.

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Stories

Mud, fire and more mud

We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia.

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Collections / Interviews

Running from Daylight

New capsule collection inspired by the Swedish darkness - Running from daylight.

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Collections / Find your Tribe

Find your tribe

This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.

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Find your Tribe / Training

Valdemar Fredriksson

Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.

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Find your Tribe / Interviews

Lisa Olsson

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

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Sustainability

Reuse & Recycled

Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.

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Underwear Guide

Lyocell underwear

Our Lyocell underwear is a marvel of softness and sustainability. Made from wood pulp,

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Underwear Guide

Performance underwear

Our performance underwear is constructed to let you go further. Light as a feather and keeping you dry...

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Underwear Guide

Cotton Stretch (Essential)

This is our everyday favourite. An unsung hero with lighter, quality cotton.

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Underwear Guide

Premium Cotton Stretch (Core)

Premium Cotton Stretch is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,

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Guides / Stories

Friends of Björn Borg love playing Padel

We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.

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Stories

Björn Borg x Godsent

GODSENT is regarded as one of the top esports organizations in the Nordics. They seek to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.

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Interviews

Interview with Andreas Gran, Creative Director

After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.

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