Collections

Sthlm Collection

The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

This collection is built around Scandinavian aesthetics with a high focus on function.

Collections / Guides

Seamless collection

The seamless collection allows for both comfort and function.

Find your Tribe

Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do

Collections / Find your Tribe / Training

Train to live

Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

Collections

New launch - Tennis collection

A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.

Sthlm Collection