Alice Stenlöf @alicestenlof
Meet our Tribe :
Alice Stenlöf, Swedish influencer and entrepreneur, founder of A-DSGN.
"I’m so excited and proud for being a part of @bjornborg!"
Why I #TrainToLive
"I move to feel strong, physically and mentally. Moving my body has been essential during times when I’ve felt overwhelmed by thoughts taking over my mind. Instead, I let them rest to let my body do the work, and every time my mind gets clearer.
As you may know by now, working out has always been a big part of my life and it has become an important part of who I am".
Alice Stenlöf - The Movement Capsule Collection
Movement is an act of gratitude towards the body.
This collection is created on Alice’s idea of the perfect sports apparel pieces, with perfect fit and fabrics as the main drivers.
“My vision with the collection was to create products I personally love to work out in. Everything from sweats in an oversized fit to cropped tops and the perfect seamless tights.”, says Alice Stenlöf.
Alice's favourite pieces
Interview with Andreas Gran, Creative Director
After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.Read more