Black Friday

UP TO 40%OFF

Underwear Guide

Find your style

We’ve been perfecting underwear for over thirty years.

This is the sum of all our efforts. These are the best underwear you’re ever going to wear. Perfected since 1989

'Tis the Season

We embrace our legacy by inspiring people to find their passion and to feel extraordinary regardless of sport, challenge or goal. We don't live to train. We train to live.

The Loungewear Edit

Set yourself for a relaxed downtime at home with our loungewear collection.

The Holiday Gift Guide

MEN

Bags

Look no further for gear that works as hard as you do

WOMEN

Sports Bras

You train to be your best. You train because improvement is the best motivation

Men

Sportswear

High quality sportswear range, all made from super soft organic cotton

@bynrobyn

Buy a pair of tights - get the top 50% OFF

Enter code : SEAMLESS at chekout

COllections

Padel

Step up your game in our newly launched Padel collection

Collections

Mini Me

COllections

Midnight

Don't let the cold put you off. Equip yourself with our winter training essentials and keep on running no matter the weather.

@princeofjetset

Meet our AW21 tribe

@mathiasguss

Meet our AW21 tribe

Meet our tribe

Lisa Olsson

@lisa.olssons
MEET OUR TRIBE

Martin Hansson

@martinhanssons
MEET OUR TRIBE

Ellen Claesson

@ellenclaesson

Tips on how to wash your Björn Borgs

Doing laundry uses a lot of energy and produces tons of greenhouse gases every year.

The higher the temperature, the more by-products are released into the earth's atmosphere.

#traintolive

New season, new you

We inspire people to be more through our belief that sports can make our minds, souls and bodies become something more than what they are today, and that anyone can become anything.