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UP TO 40% off

Summer Sale

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Swim collection

Make a splash with our seasonal swimwear.

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Be Proud. Be You.

Because ultimately, the best we can be is ourselves. Be proud. Be you.

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Marbella, spain

Björn Borg on tour

We brought our Björn Borg Tribe along to Marbella for three days full of memorable moments, wonderful workouts and some much needed recharging in the Marbella sun.

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Step up your game

Step up your game in our newly launched Padel collection

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Playing tennis in the Ace dress

Underwear Guide

Find your style

We’ve been perfecting underwear for over thirty years.

This is the sum of all our efforts. These are the best underwear you’re ever going to wear. Perfected since 1989

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Tips on how to wash your Björn Borgs

Doing laundry uses a lot of energy and produces tons of greenhouse gases every year.

The higher the temperature, the more by-products are released into the earth's atmosphere.

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New season, new you

We inspire people to be more through our belief that sports can make our minds, souls and bodies become something more than what they are today, and that anyone can become anything.

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