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Men's Briefs

Briefs, our well-loved undergarments without legs, stand out for their unique design. Unlike other underpants, briefs lack material that extends over the thighs, which means they don't ride up and are an ideal choice to wear under snug-fitting trousers. In addition to this, they offer maximum comfort and support.

With over 30 years of dedicated craftsmanship, we've continuously refined and enhanced our underwear. Through multiple iterations and developments, we've remained true to our heritage, never taking shortcuts because we understand the importance of achieving the perfect fit. Our briefs consistently maintain their popularity, offering a comfortable fit and flexibility, ensuring that our customers always get the best.


The history of briefs

Briefs were already launched in the 30s by Coopers, Inc. in Chicago and were then called "the Jockey". The name comes from the fact that they have supportive properties similar to those of a "jockstrap". It quickly became a great success and already after the first three months they had sold 30,000 pairs.

They were often used by athletes and are still popular underpants to train in. The cut gives you maximum mobility, making briefs perfect for cardio and other active training where you move a lot.