Stories

Join our gym training program - designed with a 4 day workout split.

The New Year is the perfect time to embrace change and set goals that matter—like prioritizing your health and fitness. Whether you’re completely new to working out or getting back into a routine, our 21-Day Fitness Challenge for Beginners is designed to help you succeed.

Did you know that skipping a proper warm-up could limit your workout results and increase injury risk? In this article, we’ll explore why warming up is essential, reveal the best dynamic warm-up techniques, and provide tailored routines for cardio, strength training, and yoga to boost performance and flexibility.

This full-body workout challenge is designed to build strength, endurance, and confidence through structured weekly exercises. Each week, we’ll progress with new movements to keep you motivated and challenged. Let’s dive into the details and get ready to achieve your best!

Creating a personalized workout routine is key to reaching your fitness goals, whether you're focusing on strength, cardio, or flexibility. In this guide, you'll learn how to build your own routine step by step and have a free fitness plan template to design a workout plan tailored to your needs.

This leg day workout targets the lower body with exercises like back squats, hip thrusts, Bulgarian split squats, and lunges, concluding with a dead hang to improve grip strength and posture. Held during Sports Hour at Björn Borg's head office, it reflects the brand’s dedication to health and personal growth through sports.

In this workout program from our gym at Björn Borg, our Creative Director, Andreas Gran, demonstrates an effective 20-minute AMRAP session that is sure to get your heart rate up and muscles burning.

Explore Björn Borg's latest collection of tennis apparel. Discover stylish tennis skirts, tennis bags, and more, designed for both training and everyday wear.

This CrossFit workout is designed to train the entire body and includes six effective exercises that activate multiple muscle groups. By combining different movements, you will strengthen your chest, shoulders, arms, back, core, legs, and glutes.

Continue reading for valuable hiking tips, advice on how to pack your backpack, recommendations for hiking trails, and information on the best clothes and gear to bring along.

Read more about the benefits of jump rope training, technique tips, CrossFit jump rope exercises, and take part in an effective workout session.

Read more to learn about our outdoor workout sessions. We offer both strength exercises and effective routines for outdoor gyms that help you build strength and improve your fitness.

Join us on the dips workout where we show some different examples of dips exercises.

Here you will get tips on pregnancy exercises to train the pelvic floor, abs and back.

We have some great highlights from our 2023 Sustainability Report. Read more about them here!

Read more about Calisthenics and learn exercises you can add to your training routine.

Wall Pilates is a rapidly growing trend in fitness where you utilize your own body weight.

Circuit training with 6 effective exercises that train the whole body.

Find the spring and summer outfits here at Björn Borg.

Learn more about how you can increase your well-being and improve your mental health through mindfulness.

Learn more about boxing, boxing terms, punches & combinations, and join us to see how it looks during one of our training sessions.

Be inspired by our stylish summer clothes for both men and women and find your new favorite pieces.

Here you can learn padel rules and get smart tips to improve your game on the court.

This workout session includes a warm-up section followed by 7 effective exercises for home strength training, which can easily be performed using body weight and are perfect for exercising in a home environment.

Here we guide you through our various styles of swim shorts & beachwear.

Let’s talk about a selection of our shoes and more specifically, some of the materials we use for making them.

Explore the relationship between exercise and the brain and learn about workout activities that promote both physical and mental health.

Get tips on what to take to the gym – a.k.a. the gym essentials.

Breathwork focuses on consciously controlling and changing the way we breathe to positively affect our mind, body and spirit.

Here we present 6 shoulder exercises you can add to your workout routine.

Read more about our recommendations on how to choose the right tennis racket.

Effective core workout with exercises to work out your core.

Learn the rules of Pickleball and get inspired with the best sports clothes for the game.

Here comes an approximately thirty-minute long Tabata session with effective Tabata exercises.

Here you will learn more about delayed onset muscle soreness and we will give you some smart tips on how to relieve DOMS.

Be inspired by Björn Borg's tracksuits for both women and men and find your favourites.

Here are some inspiring and helpful tips for your glute workouts.

Helpful tips to help you find and maintain gym and fitness motivation.

We've compiled our selection of shorts into a comprehensive guide to help you find the perfect shorts for your specific training needs and preferences.

We want to share tips and running techniques that will help you maximize both performance and enjoyment while running.

Training with exercise bands is a simple, effective and gentle way to workout the whole body.

Get inspired by our Björn Borg accessories and discover how you can elevate your workout wardrobe and take your sporty outfits to new heights.

Here, of course, you will find plenty of great Christmas gift ideas for kids.

Workout-inspired gifts, cozy loungewear, or stylish accessories. We have gift ideas for all girls.

Let us at Björn Borg guide you through a 30-minute yoga session with 7 effective yin yoga poses

Here you will find comfortable and stylish autumn shoes for both men and women.

In this guide, we want to inspire you with stylish women's underwear and guide you through the different styles of panties available and of course show off our panty styles.

What should I wear when I exercise and run outside in the winter? A question that many have certainly asked themselves during the fall and winter when the temperatures have dropped but you want to continue to workout outside.

Björn Borg's yoga clothes are perfect for all types of yoga and are also suitable for other training and everyday for a stylish, relaxed look.

Looking for new clothes for the kids? Why not go for matching sibling outfits?

Get inspired and explore our large selection of workout sets for women, men and children and find your new favourites!

We will go through lots of great back exercises that you can do at the gym and also a good session to exercise your back at home.

Take part in a packed marathon training plan.

Follow along and find inspiration for your next run with stylish running clothes for both men and women.

Here you will find matching sweatsuits for women and men - made in soft, comfortable materials and with the perfect fit.

In our sustainability report for 2022, you can read about our work, projects and wins that took place during the year and what our focus is going forward. Here we will go through a couple of our highlights from 2022.

Come along and be inspired and take a closer look at our large range of bags and sports bags. You also get tips on what to consider when buying a bag - all so that you can find the right bag for you.

You can train legs at home without equipment, just with your own body weight, and of course also with the help of, for example, dumbbells and exercise bands. For this workout, you need just such a rubber band. Here we go!

The High IQ® performance assurance program delivers the most innovative range of environmentally friendly, intelligent textile effects available on the market today.

All of our children's swim trunks and the vast majority of our men's swim shorts range are made from 100% recycled polyester.

Have you thought about what a product has gone through before it reaches your hands? A whole chain of people puts all their energy into designing, producing and transporting your Björn Borg product as sustainably as we can.

We want to help you find the motivation for training so that you can become the best version of yourself. Here are 5 effective tips on how you can get started with your training!

Working out with kettlebells is incredibly effective and there is a great variety when it comes to exercises that you can do, which work different parts of the body.

Exercising your arms at home is both simple, time-saving and effective. There are so many challenging arm exercises you can do at home.

Our footwear collection is designed for anyone with an active lifestyle, for those who train to live and want to be the best version of themselves – inside and outside the gym.

Together with Angelica Blick, we held an inspiring training event where we gathered a wonderful group at the awesome Barry's in Stockholm.

Are you looking for inspiration for really good ab workouts? Then you've come to the right place!

Together with Julian Hernandez, we held a great launch event for our new Sports Club collection.

Meet our Tribe : Alice Stenlöf, a Swedish entrepreneur and founder of A-DSGN "I’m so excited and proud for being a part of @bjornborg!."

Meet Pawel Krupa, founder of Trime.

3 exercises to add to your strength routine that truly challenge your core and mobility, to build a solid strong functional body.

Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?

Sometimes you need to let go and leave your everyday life behind. We brought our Tribe for an amazing adventure up in the North of Sweden to work out and recharge.

Making products is not sustainable. Period. We can make it better though.

Step up your game in our newly launched Padel collection

Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.

Step up your game in our newly launched Padel collection

The Stockholm concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.

6 rounds of E2MOM – Every 2 Minutes on the Minute 8 power cleans 8 push presses 8 barebell rows.

The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

The seamless collection allows for both comfort and function.

A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.

A Legacy of Innovation and Style: Discover Björn Borg Underwear

With our history as a strong base we've crafted a unique identity, effortlessly blending the worlds of sports and fashion. Each garment is designed to embody the essence of athleticism, but with a fashionable flair that transcends the boundaries of the tennis court. We bring you a timeless aesthetic that resonates with athletes and style enthusiasts alike.

Inmerse yourself in the captivating world of our latest collection, inspired by the modern training clubs that are becoming increasingly popular in larger cities all over the world - but also by our own training club.

Get inspired and find your gifts for Valentines Day here.

We don’t believe in norms - we believe in following our own vision with clear determination.

We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia.

New capsule collection inspired by the Swedish darkness - Running from daylight.

Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.

Our Lyocell underwear is a marvel of softness and sustainability. Made from wood pulp,

This is our everyday favourite. An unsung hero with lighter, quality cotton.

Premium Cotton Stretch is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,

We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.

After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.