Padel Kollektion
Mit unserer neuen Padel Kollektion wirst du noch leistungsfähiger.
Find your Tribe / Guide - 2021 / 12 / 02
Björn Borg on tour
Sometimes you need to let go and leave your everyday life behind. We brought our Tribe for an amazing adventure up in the North of Sweden to work out and recharge.
Mehr anzeigenCollections - 2021 / 09 / 15
Padel Kollektion
Mit unserer neuen Padel Kollektion wirst du noch leistungsfähiger.
Mehr anzeigenFind your Tribe / Guide / Training - 2021 / 09 / 09
Meet our AW21 tribe
Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.
Mehr anzeigenCollections - 2021 / 09 / 16
Padel Kollektion
Mit unserer neuen Padel Kollektion wirst du noch leistungsfähiger.
Mehr anzeigen2021 / 08 / 31
Sthlm Collection
The Stockholm concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.
Mehr anzeigen2021 / 08 / 27
Interview with Mija Nideborn - Product & Sustainability Dir.
Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.
Mehr anzeigenCollections - 2021 / 07 / 05
Find your tribe Kollektion
Finde in dieser Saison deinen Platz. Heutzutage trainiert man gemeinsam mit Freunden, anstatt nur abzuhängen.
Mehr anzeigen2021 / 10 / 08
@emilsebastian & @mathiasguss EMO2M workout
6 rounds of E2MOM – Every 2 Minutes on the Minute 8 power cleans 8 push presses 8 barebell rows.
Mehr anzeigen2021 / 10 / 08
@emilsebastian & @mathiasguss AMRAP workout
A 12 minute challenge to try on your own or with a friend.
Mehr anzeigenCollections - 2021 / 08 / 03
Sthlm Kollektion
Das Stockholm Concept ist für alle, die einen neuen Look wollen und Wert auf ein dezentes Logo und ausdrucksstarke Mode legen.
Mehr anzeigenCollections - 2021 / 06 / 22
Centre Kollektion
Eine zeitlose Kollektion, die niemals aus der Mode kommt.
Mehr anzeigen2021 / 03 / 08
Train to live
Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.
Mehr anzeigen2021 / 03 / 01
New launch - Tennis collection
A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.
Mehr anzeigenCollections - 2021 / 03 / 01
Seamless Kollektion
Die Seamless Kollektion vereint Komfort und Funktionalität.
Mehr anzeigenCollections - 2021 / 08 / 23
Borg Kollektion
Die Borg Kollektion basiert auf unseren Hero Produkten.
Mehr anzeigen2021 / 09 / 07
Mud, fire and more mud
We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia.
Mehr anzeigen2021 / 09 / 06
Regnbågsblod
We don’t believe in norms - we believe in following our own vision with clear determination.
Mehr anzeigen2021 / 09 / 06
Running from Daylight
New capsule collection inspired by the Swedish darkness - Running from daylight.
Mehr anzeigenGuide / Sport bra Guide - 2021 / 08 / 23
Sports bra guide
We want you to feel at your best when training for that reason a good sports bra is an item you simply can't
Mehr anzeigen2021 / 08 / 17
Find your tribe
This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.
Mehr anzeigenFind your Tribe - 2021 / 08 / 16
Robin Packalen
Our new Finnish brand ambassador Robin Packalen is one of Scandinavia’s biggest superstars. The charismatic and talented artist is now ready to enter the global arena. He likes to play with contrasts in his music – and in his style.
Mehr anzeigenFind your Tribe - 2021 / 08 / 13
Julian Hernandez
We’re proud to announce our new ambassador, stylist and content creator @mrjulls:
Mehr anzeigenFind your Tribe / Training - 2021 / 08 / 11
Valdemar Fredriksson
Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.
Mehr anzeigenFind your Tribe - 2021 / 08 / 11
Sharareh Hoss
Training means a lot to me. Training has helped me both physically and mentally.
Mehr anzeigenFind your Tribe - 2021 / 08 / 10
Martin Hansson
Ever since I was a kid, I’ve liked the products and brand of Björn Borg. But later on - as I’ve been working out more - sportswear has become a big part of my everyday wardrobe I can often be seen wearing a grey or black sweatsuit from Björn Borg.
Mehr anzeigenFind your Tribe - 2021 / 06 / 24
Lisa Olsson
We're proud to announce our new ambassador, entrepreneur and founder of Nootka
Mehr anzeigenFind your Tribe - 2021 / 06 / 22
Ellen Claesson
Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do
Mehr anzeigen2021 / 06 / 18
Reuse & Recycled
Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.
Mehr anzeigenUnderwear Guide - 2021 / 06 / 01
Tencel-Unterwäsche
Unsere Tencel-Unterwäsche ist ein Wunderwerk an Weichheit und Nachhaltigkeit.
Mehr anzeigenUnderwear Guide - 2021 / 06 / 01
Funktions-unterwäsche
Für ein besseres Training. Unsere Funktionsunterwäsche ist so konstruiert, dass du an deine Grenzen gehen kannst.
Mehr anzeigenUnderwear Guide - 2021 / 05 / 31
Essential-Unterwäsche
Modelle für den Alltag Unser Favorit für jeden Tag. Ein heimlicher Held aus leichter, hochwertiger Baumwolle.
Mehr anzeigenUnderwear Guide - 2021 / 05 / 31
Core underwear
Core – unsere legendärste Unterwäsche – sorgt für ein luxuriöses Tragegefühl.
Mehr anzeigen2021 / 03 / 01
Friends of Björn Borg love playing Padel
We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.
Mehr anzeigen2019 / 12 / 20
Björn Borg x Godsent
GODSENT is regarded as one of the top esports organizations in the Nordics. They seek to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.
Mehr anzeigen2019 / 08 / 19
Interview with Andreas Gran, Creative Director
After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.
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