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Fashion is not sustainable. Period.

Bringing products into the world leaves a footprint. That is an undeniable fact. Our ambition is to limit ours and to join the industry in making change for the better. Björn Borg is committed to complying with the Paris Agreement and the 1.5 degree target and halving our emissions by 2030.

We are working hard for a better tomorrow and have a strong focus on sustainability work to reduce emissions year after year, with an increased focus on reducing the use of new fibers. We are committed to offering long-lasting products, minimizing our environmental footprint, making conscious choices about transport and energy, and avoiding unnecessary harm to nature.

All of our garments are today either made from at least 70% materials with a lower climate impact or support the Better Cotton Initiative and their mission to help cotton communities survive and thrive, while protecting and restoring the environment.

Our sustainability roadmap is reviewed annually and includes our ambition to limit and reduce our footprint as well as how we create a winning team.

We can always do more. Among our goals is to use 100% materials with a lower climate impact in our assortment by 2030.

Help us work for a better tomorrow by planning your wardrobe and purchases. Buy high-quality products that can be used year after year, and donate, sell or recycle clothes when they are no longer useful to you.

Click on the articles below to read more about everything from material selection and processes to environmentally friendly washing instructions.

Our products

Our products are always developed with sustainability in mind. We are constantly making sure that we are up to speed with the latest sustainable materials and production techniques.

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Our choice of more sustainably sourced materials & processes

Are you lost in the jungle of materials and strange production tecniques? No wonder. The textile industry is constantly making progress in developing new, inventive materials and it can be hard to keep up. But we've got you covered.

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As a player in the second most polluting industry in the world after the oil industry, we have a very special responsibility that needs to be taken seriously. People need clothes, but we can contribute to change through taking action to decrease our carbon footprint.

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Laundry guide - Wash sportswear & underwear

Doing laundry uses a lot of energy and produces tons of greenhouse gases every year. The higher the temperature, the more by-products are released into the earth's atmosphere.

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Production & Human Rights

Björn Borg has been a member of Amfori for many years and applies the Amfori BSCI Code of Conduct. This means that the factories that produce our garments are contracted to follow certain regulations regarding human rights, security and working conditions

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Our Stores & Packaging

All Björn Borg store interiors and store displays are made from recyclable materials, and so are our bags hangers and store signs.

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