New drop - Padel collection
Step up your game in our newly launched Padel collection
Sustainability - 2021 / 10 / 18
Better Together
Making products is not sustainable. Period. We can make it better though.
Read moreCollections - 2021 / 09 / 15
New drop - Padel collection
Step up your game in our newly launched Padel collection
Read moreFind your Tribe / Guide / Training - 2021 / 09 / 09
Meet our AW21 tribe
Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.
Read moreCollections - 2021 / 09 / 16
New in - Padel collection
Step up your game in our newly launched Padel collection
Read moreCollections - 2021 / 08 / 31
Sthlm Collection
The Stockholm concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.
Read moreInterviews / Sustainability - 2021 / 08 / 27
Interview with Mija Nideborn - Product & Sustainability Dir.
Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.
Read moreCollections - 2021 / 07 / 05
Find your tribe collection
This collection is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.
Read moreTraining - 2021 / 10 / 08
@emilsebastian & @mathiasguss EMO2M workout
6 rounds of E2MOM – Every 2 Minutes on the Minute 8 power cleans 8 push presses 8 barebell rows.
Read moreTraining - 2021 / 10 / 08
@emilsebastian & @mathiasguss AMRAP workout
A 12 minute challenge to try on your own or with a friend.
Read moreCollections - 2021 / 08 / 03
Sthlm Collection
The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.
Read more2021 / 03 / 08
Train to live
Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.
Read moreCollections - 2021 / 03 / 01
New launch - Tennis collection
A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.
Read moreCollections - 2021 / 08 / 23
Borg collection
The Borg collection is based on our hero products. These pieces are versatile performance wear with masculine colors and prints. Smart details and a strong focus on function are what make this collection unique.
Read moreCollections / Guide - 2021 / 03 / 01
Seamless collection
The seamless collection allows for both comfort and function.
Read moreGuide - 2021 / 09 / 07
Mud, fire and more mud
We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia.
Read moreGuide - 2021 / 09 / 06
Regnbågsblod
We don’t believe in norms - we believe in following our own vision with clear determination.
Read moreCollections / Interviews - 2021 / 09 / 06
Running from Daylight
New capsule collection inspired by the Swedish darkness - Running from daylight.
Read moreUnderwear Guide - 2021 / 08 / 23
Albini underwear
This is the best underwear you will ever wear. Working together with the Italian supplier of fine fabrics Albini, we have developed the 4-flex fabric.
Read moreGuide - 2021 / 08 / 23
Sports bra guide
We want you to feel at your best when training for that reason a good sports bra is an item you simply can't
Read moreCollections / Find your Tribe - 2021 / 08 / 17
Find your tribe
This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.
Read moreFind your Tribe - 2021 / 08 / 16
Robin Packalen
Our new Finnish brand ambassador Robin Packalen is one of Scandinavia’s biggest superstars. The charismatic and talented artist is now ready to enter the global arena. He likes to play with contrasts in his music – and in his style.
Read moreFind your Tribe - 2021 / 08 / 13
Julian Hernandez
We’re proud to announce our new ambassador, stylist and content creator @mrjulls:
Read moreFind your Tribe / Training - 2021 / 08 / 11
Valdemar Fredriksson
Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.
Read moreFind your Tribe - 2021 / 08 / 11
Sharareh Hoss
Training means a lot to me. Training has helped me both physically and mentally.
Read moreFind your Tribe - 2021 / 08 / 10
Martin Hansson
Ever since I was a kid, I’ve liked the products and brand of Björn Borg. But later on - as I’ve been working out more - sportswear has become a big part of my everyday wardrobe I can often be seen wearing a grey or black sweatsuit from Björn Borg.
Read moreFind your Tribe - 2021 / 06 / 24
Lisa Olsson
We're proud to announce our new ambassador, entrepreneur and founder of Nootka
Read moreFind your Tribe - 2021 / 06 / 22
Ellen Claesson
Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do
Read moreSustainability - 2021 / 06 / 18
Reuse & Recycled
Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.
Read moreUnderwear Guide - 2021 / 06 / 01
Lyocell underwear
Our Lyocell underwear is a marvel of softness and sustainability. Made from wood pulp,
Read moreUnderwear Guide - 2021 / 06 / 01
Performance underwear
Our performance underwear is constructed to let you go further. Light as a feather and keeping you dry...
Read moreUnderwear Guide - 2021 / 05 / 31
Essential underwear
This is our everyday favourite. An unsung hero with lighter, quality cotton.
Read moreUnderwear Guide - 2021 / 05 / 31
Core underwear
Core is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,
Read moreFind your Tribe / Guide - 2021 / 03 / 01
Friends of Björn Borg love playing Padel
We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.
Read more2019 / 12 / 20
Björn Borg x Godsent
GODSENT is regarded as one of the top esports organizations in the Nordics. They seek to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.
Read moreGuide / Interviews - 2019 / 08 / 19
Interview with Andreas Gran, Creative Director
After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.
Read more