Björn Borg Shoes – A guide to our shoes & sneakers
Here at Björn Borg you will find a wide range of shoe models for men, women and children. You can find a variety of styles, colors and materials. Choose from high quality sporty shoes, in models such as classic sneakers and low tennis shoes, but also comfortable slip on sandals and slippers.
Training - 2023 / 04 / 20
Interval training – Intervals for running
Do you want to run faster and get better running strength? Then intervals are a really good tip to add to your training routine.
Read moreGuides - 2023 / 03 / 31
Buying a bag? - We help you find the right bag type!
Come along and be inspired and take a closer look at our large range of bags and sports bags. You also get tips on what to consider when buying a bag - all so that you can find the right bag for you.
Read moreTraining - 2023 / 03 / 28
Leg workout at home - 10 great leg exercises for legs, thighs & calves
You can train legs at home without equipment, just with your own body weight, and of course also with the help of, for example, dumbbells and exercise bands. For this workout, you need just such a rubber band. Here we go!
Read moreSustainability - 2023 / 05 / 02
High IQ® intelligent effects
The High IQ® performance assurance program delivers the most innovative range of environmentally friendly, intelligent textile effects available on the market today.
Read moreSustainability - 2023 / 03 / 21
Discover 100% recycled swimming trunks
All of our children's swim trunks and the vast majority of our men's swim shorts range are made from 100% recycled polyester.
Read moreTraining - 2023 / 02 / 28
Yoga for beginners - Easy session you can do at home
Are you curious about trying yoga but don't really know how to start or what exercises you should do? Welcome to our yoga session for beginners! Here we will guide you through some simple yoga exercises that you can easily do at home.
Read moreSustainability - 2023 / 01 / 02
Sustainability from idea to product
Have you thought about what a product has gone through before it reaches your hands? A whole chain of people puts all their energy into designing, producing and transporting your Björn Borg product as sustainably as we can.
Read moreTraining - 2023 / 02 / 08
5 tips to get started with training
We want to help you find the motivation for training so that you can become the best version of yourself. Here are 5 effective tips on how you can get started with your training!
Read moreTraining - 2022 / 11 / 29
Kettlebell exercises that train the whole body
Working out with kettlebells is incredibly effective and there is a great variety when it comes to exercises that you can do, which work different parts of the body.
Read moreTraining - 2023 / 01 / 11
Arm workout at home - 10 great arm exercises
Exercising your arms at home is both simple, time-saving and effective. There are so many challenging arm exercises you can do at home.
Read moreTraining - 2022 / 11 / 23
Full body workout at home in 20 minutes
Start your home workout with an effective and fun 20-minute session.
Read moreGuides - 2022 / 11 / 22
Björn Borg Shoes – A guide to our shoes & sneakers
Our footwear collection is designed for anyone with an active lifestyle, for those who train to live and want to be the best version of themselves – inside and outside the gym.
Read moreTraining - 2022 / 10 / 13
Barry's Event with Angelica Blick
Together with Angelica Blick, we held an inspiring training event where we gathered a wonderful group at the awesome Barry's in Stockholm.
Read moreTraining - 2022 / 10 / 21
Ab training - Ab exercises for everyone
Are you looking for inspiration for really good ab workouts? Then you've come to the right place!
Read moreCollections / Training - 2022 / 09 / 30
Sports Club Launch Event with Julian Hernandez
Together with Julian Hernandez, we held a great launch event for our new Sports Club collection.
Read moreGuides / Training - 2022 / 09 / 20
Layer on layer – Dress smart for outdoor exercise
We've got everything you need to stay warm outside even when the temperature drops.
Read moreFind your Tribe / Interviews - 2022 / 09 / 05
Alice Stenlöf @alicestenlof
Meet our Tribe : Alice Stenlöf, a Swedish entrepreneur and founder of A-DSGN "I’m so excited and proud for being a part of @bjornborg!."
Read moreGuides / Training - 2022 / 09 / 09
Karin Lundström
3 exercises to add to your strength routine that truly challenge your core and mobility, to build a solid strong functional body.
Read moreGuides - 2023 / 01 / 17
A guide to your Tennis outfits
Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?
Read moreGuides - 2023 / 01 / 17
A guide to your Padel outfits
Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?
Read moreFind your Tribe / Stories - 2021 / 12 / 02
Björn Borg on tour
Sometimes you need to let go and leave your everyday life behind. We brought our Tribe for an amazing adventure up in the North of Sweden to work out and recharge.
Read moreSustainability - 2021 / 10 / 18
Better Together
Making products is not sustainable. Period. We can make it better though.
Read moreCollections - 2021 / 09 / 15
Padel collection
Step up your game in our newly launched Padel collection
Read moreCollections / Find your Tribe - 2021 / 09 / 09
Meet our AW21 tribe
Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.
Read moreTraining - 2022 / 09 / 23
Angelica Blick
Sports Hour with @angelicablick sharing her top 3-abs exercises
Read moreCollections - 2021 / 09 / 16
Padel collection
Step up your game in our newly launched Padel collection
Read moreCollections - 2021 / 08 / 31
Sthlm Collection
The Stockholm concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.
Read moreInterviews / Sustainability - 2021 / 08 / 27
Interview with Mija Nideborn - Product & Sustainability Dir.
Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.
Read moreTraining - 2021 / 10 / 08
@emilsebastian & @mathiasguss EMO2M workout
6 rounds of E2MOM – Every 2 Minutes on the Minute 8 power cleans 8 push presses 8 barebell rows.
Read moreTraining - 2021 / 10 / 08
@emilsebastian & @mathiasguss AMRAP workout
A 12 minute challenge to try on your own or with a friend.
Read moreCollections - 2021 / 08 / 03
Sthlm Collection
The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.
Read moreCollections / Find your Tribe / Training - 2021 / 03 / 08
Train to live
Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.
Read moreCollections / Guides - 2021 / 03 / 01
Seamless collection
The seamless collection allows for both comfort and function.
Read moreCollections - 2021 / 03 / 01
New launch - Tennis collection
A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.
Read moreCollections - 2021 / 08 / 23
Borg Heroes
The Borg collection is based on our hero products. These pieces are versatile performance wear with masculine colors and prints. Smart details and a strong focus on function are what make this collection unique.
Read moreGuides / Underwear Guide - 2022 / 09 / 27
Underwear Guide
Men's underwear style guide. Various underpants styles, from everyday to underpants for training, all with a perfect fit. Read more about materials & see our range.
Read moreStories - 2022 / 09 / 15
Regnbågsblod
We don’t believe in norms - we believe in following our own vision with clear determination.
Read moreStories - 2021 / 09 / 07
Mud, fire and more mud
We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia.
Read moreCollections / Interviews - 2021 / 09 / 06
Running from Daylight
New capsule collection inspired by the Swedish darkness - Running from daylight.
Read moreCollections / Find your Tribe - 2021 / 08 / 17
Find your tribe
This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.
Read moreFind your Tribe - 2021 / 08 / 16
Robin Packalen
Our new Finnish brand ambassador Robin Packalen is one of Scandinavia’s biggest superstars. The charismatic and talented artist is now ready to enter the global arena. He likes to play with contrasts in his music – and in his style.
Read moreFind your Tribe - 2021 / 08 / 13
Julian Hernandez
We’re proud to announce our new ambassador, stylist and content creator @mrjulls:
Read moreFind your Tribe / Training - 2021 / 08 / 11
Valdemar Fredriksson
Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.
Read moreFind your Tribe - 2021 / 08 / 11
Sharareh Hoss
Training means a lot to me. Training has helped me both physically and mentally.
Read moreFind your Tribe - 2021 / 08 / 10
Martin Hansson
Ever since I was a kid, I’ve liked the products and brand of Björn Borg. But later on - as I’ve been working out more - sportswear has become a big part of my everyday wardrobe I can often be seen wearing a grey or black sweatsuit from Björn Borg.
Read moreFind your Tribe / Interviews - 2021 / 06 / 24
Lisa Olsson
We're proud to announce our new ambassador, entrepreneur and founder of Nootka
Read moreFind your Tribe - 2021 / 06 / 22
Ellen Claesson
Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do
Read moreSustainability - 2021 / 06 / 18
Reuse & Recycled
Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.
Read moreUnderwear Guide - 2021 / 06 / 01
Lyocell underwear
Our Lyocell underwear is a marvel of softness and sustainability. Made from wood pulp,
Read moreUnderwear Guide - 2021 / 06 / 01
Performance underwear
Our performance underwear is constructed to let you go further. Light as a feather and keeping you dry...
Read moreUnderwear Guide - 2021 / 05 / 31
Cotton Stretch (Essential)
This is our everyday favourite. An unsung hero with lighter, quality cotton.
Read moreUnderwear Guide - 2021 / 05 / 31
Premium Cotton Stretch (Core)
Premium Cotton Stretch is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,
Read moreGuides / Stories - 2021 / 03 / 01
Friends of Björn Borg love playing Padel
We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.
Read moreStories - 2019 / 12 / 20
Björn Borg x Godsent
GODSENT is regarded as one of the top esports organizations in the Nordics. They seek to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.
Read moreInterviews - 2019 / 08 / 19
Interview with Andreas Gran, Creative Director
After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.
Read more