Collections / Guide - 2021 / 03 / 01

Seamless collection

Collections - 2021 / 09 / 15

New drop - Padel collection

Step up your game in our newly launched Padel collection

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Find your Tribe / Guide / Training - 2021 / 09 / 09

Meet our AW21 tribe

Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.

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Collections - 2021 / 09 / 16

New in - Padel collection

Step up your game in our newly launched Padel collection

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Collections - 2021 / 08 / 31

Sthlm Collection

The Stockholm concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

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Interviews / Sustainability - 2021 / 08 / 27

Interview with Mija Nideborn - Product & Sustainability Dir.

Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.

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Collections - 2021 / 07 / 05

Find your tribe collection

This collection is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.

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Collections - 2021 / 08 / 03

Sthlm Collection

The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

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Collections - 2021 / 06 / 22

Centre Collection

Be timeless enough to never go out of style.

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2021 / 03 / 08

Train to live

Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

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Collections - 2021 / 03 / 01

New launch - Tennis collection

A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.

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Collections - 2021 / 08 / 23

Borg collection

The Borg collection is based on our hero products. These pieces are versatile performance wear with masculine colors and prints. Smart details and a strong focus on function are what make this collection unique.

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Collections / Guide - 2021 / 03 / 01

Seamless collection

The seamless collection allows for both comfort and function.

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Guide - 2021 / 09 / 07

Mud, fire and more mud

We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia.

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Guide - 2021 / 09 / 06

Regnbågsblod

We don’t believe in norms - we believe in following our own vision with clear determination.

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Collections / Interviews - 2021 / 09 / 06

Running from Daylight

New capsule collection inspired by the Swedish darkness - Running from daylight.

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Collections / Underwear Guide - 2021 / 08 / 23

Albini underwear

This is the best underwear you will ever wear. Working together with the Italian supplier of fine fabrics Albini, we have developed the 4-flex fabric.

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Collections / Guide - 2021 / 08 / 23

Sports bra guide

We want you to feel at your best when training for that reason a good sports bra is an item you simply can't

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Collections / Find your Tribe - 2021 / 08 / 17

Find your tribe

This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.

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Find your Tribe - 2021 / 08 / 16

Robin Packalen

Our new Finnish brand ambassador Robin Packalen is one of Scandinavia’s biggest superstars. The charismatic and talented artist is now ready to enter the global arena. He likes to play with contrasts in his music – and in his style.

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Find your Tribe - 2021 / 08 / 13

Julian Hernandez

We’re proud to announce our new ambassador, stylist and content creator @mrjulls:

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Find your Tribe / Training - 2021 / 08 / 11

Valdemar Fredriksson

Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.

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Find your Tribe - 2021 / 08 / 11

Sharareh Hoss

Training means a lot to me. Training has helped me both physically and mentally.

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Find your Tribe - 2021 / 08 / 10

Martin Hansson

Ever since I was a kid, I’ve liked the products and brand of Björn Borg.  But later on - as I’ve been working out more - sportswear has become a big part of my everyday wardrobe I can often be seen wearing a grey or black sweatsuit from Björn Borg.

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Find your Tribe - 2021 / 06 / 24

Lisa Olsson

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

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Find your Tribe - 2021 / 06 / 22

Ellen Claesson

Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do

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Sustainability - 2021 / 06 / 18

Reuse & Recycled

Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.

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Underwear Guide - 2021 / 06 / 01

Lyocell underwear

Our Lyocell underwear is a marvel of softness and sustainability. Made from wood pulp,

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Underwear Guide - 2021 / 06 / 01

Performance underwear

Our performance underwear is constructed to let you go further. Light as a feather and keeping you dry...

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Underwear Guide - 2021 / 05 / 31

Essential underwear

This is our everyday favourite. An unsung hero with lighter, quality cotton.

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Underwear Guide - 2021 / 05 / 31

Core underwear

Core is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,

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Find your Tribe / Guide - 2021 / 03 / 01

Friends of Björn Borg love playing Padel

We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.

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Sustainability - 2021 / 02 / 05

Let's talk green goals together

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2019 / 12 / 20

Björn Borg x Godsent

GODSENT is regarded as one of the top esports organizations in the Nordics. They seek to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.

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Guide / Interviews - 2019 / 08 / 19

Interview with Andreas Gran, Creative Director

After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.

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