Underwear Guide
Find your style
We’ve been perfecting underwear for over thirty years.
This is the sum of all our efforts. These are the best underwear you’re ever going to wear. Perfected since 1989
Björn Borg on tour
Experience the winter landscapes of the North of Sweden together with us!
The Loungewear Edit
Set yourself for a relaxed downtime at home with our loungewear collection.
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Tips on how to wash your Björn Borgs
Doing laundry uses a lot of energy and produces tons of greenhouse gases every year.
The higher the temperature, the more by-products are released into the earth's atmosphere.
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New season, new you
We inspire people to be more through our belief that sports can make our minds, souls and bodies become something more than what they are today, and that anyone can become anything.