Find your Tribe / Training

Valdemar Fredriksson

Meet Valdemar

Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better. You can count on Valdemar on all things training and wellness.

"To train is to live!

Our bodys are made to move. It nourishes our mind. By reducing levels of the body's stress hormones and It also stimulates the production of endorphins - chemicals increasing overall well-being.

It strengthens our body's systems by increasing the work capacity.  Muscle, bone & the vascular system. In my opinion it's best to stay on top of health!”.

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