Briefs

Briefs are our popular underpants without legs. What sets briefs underpants apart is that there is no material that goes down over the thighs. They don't slide up and are therefore perfect under tighter trousers. They also provide maximum comfort and support.

We have been perfecting our underwear for over 30 years. Designed and redesigned, improved and developed, while holding on to our heritage. We've never taken any shortcuts, because you can't compromise on the perfect fit. Our briefs are always just as popular thanks to a comfortable fit and a flexible material.

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The history of briefs

Briefs were already launched in the 30s by Coopers, Inc. in Chicago and were then called "the Jockey". The name comes from the fact that they have supportive properties similar to those of a "jockstrap". It quickly became a great success and already after the first three months they had sold 30,000 pairs.

They were often used by athletes and are still popular underpants to train in. The cut gives you maximum mobility, making briefs perfect for cardio and other active training where you move a lot.