1. Björn Borg | New workouts by Fashionablefit

    New workouts by Fashionablefit

    Three new workout programs available now - hosted by Fashionablefit. "Exercising is an investment in yourself, and moving my body has become a vital part of my wellbeing. So let’s do this, let’s chase the Exerhighs together!"

  1. Björn Borg | 3. Strength workout

    3. Strength workout

    DOPAMINE. It's time to release the dopamine in this third and final workout by Fashionablefit. Let's get strong. 

  2. Björn Borg | 2. Strength workout

    2. Strength workout

    SEROTONIN. A workout hosted by Fashionablefit. This is the second training program, specially made to increase the levels of serotonin in your brain. Let's chase the Exerhighs!

  3. Björn Borg | 1. Cardio workout

    1. Cardio workout

    ENDORPHINS AND ADRENALINE. Hosted by Fashionablefit - this is your cardio workout! Choose a form of cardio like running, bike, row machine and/or skier and just follow the program to release those endorphins.

  4. Björn Borg | Alexander's travel blog, pt 2
    Team Borg

    Alexander's travel blog, pt 2

    Part two of #TEAMBORG member Alexander's travel blog, this time visiting Australia.

  5. Björn Borg | RBN - an exclusive capsule collection by Robyn

    RBN - an exclusive capsule collection by Robyn

    An exclusive capsule collection designed by Robyn will be released in February 2019.

  6. Björn Borg | Sweden's Christmas gift of the year

    Sweden's Christmas gift of the year

    The recycled garment represents the time we live in.

  7. Björn Borg | What is Solution Dye?

    What is Solution Dye?

    Colour is thirsty. But when dyeing fabrics with the Solution Dye technique, we can reduce both water and chemical waste.

  8. Björn Borg | @alexanderarnholm travel blog pt 1
    Team Borg

    @alexanderarnholm travel blog pt 1

    A travel blog by #TEAMBORG member and photographer Alexander, sharing his experiences of Australia and New Zeeland.

  9. Björn Borg | The Archive Collection

    The Archive Collection

    Our designers looked into our historical archive and got inspired by some of Rohdi Heintz’s most legendary fashion designs from the 1980’s.

  10. Björn Borg | #TEAMBORG - @fer_calisthenics
    Team Borg

    #TEAMBORG - @fer_calisthenics

    "Staying disciplined and hungry in everything you do makes you the best version of yourself."

  11. Björn Borg | Workout with Fashionablefit

    Workout with Fashionablefit

    Chase the Exerhighs together with Fashionablefit - download full workout schedules here. 

  12. Björn Borg | Ryan Hawaii x Björn Borg

    Ryan Hawaii x Björn Borg

    We’ve teamed up with the London-born designer Ryan Hawaii for a limited edition underwear collection.

  13. Björn Borg | Swap drugs for sportswear - workout is the new high

    Swap drugs for sportswear - workout is the new high

    We opened up a pop up store in central Amsterdam where people could swap one high for another, and trade drugs for sportswear. 

  14. Björn Borg | #TEAMBORG - m.ssmaria
    Team Borg

    #TEAMBORG - m.ssmaria

    "The court is my happy place."

  15. Björn Borg | #TEAMBORG - @ollivves
    Team Borg

    #TEAMBORG - @ollivves

    "A crazy guy with a camera chasing a far away dream."

  16. Björn Borg | A first look at fall - AW18 collection

    A first look at fall - AW18 collection

    Elements from the urban metropole of New York defines this seasonal style.

  17. Björn Borg | What is NOOS?

    What is NOOS?

    The Never Out Of Style-program is a collection of our most iconic pieces. The ones that have been tested and developed over time, and made it to become our most beloved best-sellers.

  18. Björn Borg | Chase the Exerhighs

    Chase the Exerhighs

    Training does brilliant things with our bodies, that’s no news. What’s more fascinating is what it does to our brains.

  19. Björn Borg | Green Smash by Björn Borg

    Green Smash by Björn Borg

    Together with holistic health bar Blueberry Lifestyle, we have developed a smoothie absolutely packed with yummy goodness.

  20. Björn Borg | Marriage Unblocked

    Marriage Unblocked

    Opening up marriage for all via blockchain. Because no state or religion should control love. Just like sports, love is for everyone.

  21. Björn Borg | Female Heroes

    Female Heroes

    They inspire us everyday by pursuing their dreams and breaking barriers in business, technology and beyond. We wanted to highlight and tribute women who have had an impact, by interviewing two female heroes. Sharing a few words of wisdom including their experiences, setbacks and challenges of being leaders and mentoring others.

  22. Björn Borg | International Women's Day - HER Global Network

    International Women's Day - HER Global Network

    For International Women’s Day 2018 we want to highlight and celebrate strong women everywhere! We found Aleksandra Avli, a true female hero and a part of HER. HER is a community of women who value authenticity, empathy & genuine connection. 

  23. Björn Borg | Sibling Rivalry

    Sibling Rivalry

    The greatest rivalry of them all. Rivalry between siblings. We were born to love them just as much as we were born to challenge them.

  24. Björn Borg | Dear Rival, you make me better

    Dear Rival, you make me better

    The world is full of rivalry. Feuds and brawls. This has led us to generations of hatred. But does it have to be that way?

  25. Björn Borg | The cooling effect of Ice Borg underwear

    The cooling effect of Ice Borg underwear

    We have upgraded our Performance Underwear with an new impressive technology.