New Arrival
Better choice
That magical feeling
Albini underwear
This is the best underwear you will ever wear. Working together with the Italian supplier of fine fabrics Albini, we have developed the 4-flex fabric, a mix of Supima cotton and elastan that is both breathable and wrinkle resistant.
Product Gallery
New in
Padel collection
A combination of elegance and comfort so you feel at your best when practicing your favourite sport.
New in
Centre collection
No matter what your training routine looks like this season, comfort and style are paramount . We have the cosiest sweatshirts and pants for that effortless after-gym look.
Underwear Guide
Find your style
We’ve been perfecting underwear for over thirty years. Designing and redesigning. Improving and evolving while staying true to our fashion heritage. We’ve never taken any shortcuts because you can’t compromise on the perfect fit.
This is the sum of all our efforts. These are the best underwear you’re ever going to wear. Perfected since 1989
@lisa.olssons
@martinhanssons
@ellenclaesson
New season, new you
We inspire people to be more through our belief that sports can make our minds, souls and bodies become something more than what they are today, and that anyone can become anything.