Underwear Guide
We’ve been perfecting underwear for over thirty years. Designing and redesigning. Improving and evolving while staying true to our fashion heritage. We’ve never taken any shortcuts because you can’t compromise on the perfect fit.
This is the sum of all our efforts. These are the best underwear you’re ever going to wear. Perfected since 1989
Guides / Underwear Guide
Underwear Guide
Men's underwear style guide. Various underpants styles, from everyday to underpants for training, all with a perfect fit. Read more about materials & see our range.
Read moreUnderwear Guide
Lyocell underwear
Our Lyocell underwear is a marvel of softness and sustainability. Made from wood pulp,
Read moreUnderwear Guide
Performance underwear
Our performance underwear is constructed to let you go further. Light as a feather and keeping you dry...
Read moreUnderwear Guide
Cotton Stretch (Essential)
This is our everyday favourite. An unsung hero with lighter, quality cotton.
Read moreUnderwear Guide
Premium Cotton Stretch (Core)
Premium Cotton Stretch is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,
Read more