Terms & Conditions

Terms of Sale

The following Terms of Sale apply to sales at www.bjornborg.com (”the Web Shop”) with the exception of US sales. You are instructed to read these Terms of Sale before placing any orders. By approving an order, you confirm that you accept these Terms of Sale. These Terms of Sale may be updated by Björn Borg in the future. For the Terms of Sale regarding our US webshop, please visit the US shop.


The Web Shop is intended for sales to consumers only. If you are below the age of 16 you must gain parental approval before submitting any order through the Web Shop. A binding purchase agreement is concluded when your order have been confirmed by us (Order Confirmation).

On rare occasions a certain product may run out of stock. If the missing item will not be replenished, the customer will be notified as soon as possible. Björn Borg may have to cancel part of or the entire order. Björn Borg reserves the right to cancel an order if fraud or similar activity, such as unauthorized use of another’s credit card, is suspected.


The prices at the Web Shop are current prices and may be changed at any time. Björn Borg is not bound by price indications in the Web Shop which the buyer must reasonably or apparently understand are incorrect and which, for example, have occurred due to technical problems in the web platform or rates that have been manipulated by the customer. Any orders hereby can systematically be cancelled.

Payment can be made by credit card, direct debit, invoice or as may otherwise be instructed at the Web Shop. Where payment is subject to validation and/or authorisation by a card issuer or bank or to credit validation, any Order Confirmation is subject to such validation or authorisation. We co-operate with an authorized payment service provider (Adyen), who processes your personal details in accordance with the international security standard PCI DSS, developed by international credit card companies such as VISA, MasterCard etc. All transactions will be sent through SSL (Secure Sockets Layer) in encrypted form and all card details and payment information will be protected and processed with a high level of security.


European union

On all orders from within the European Union prices include local VAT and are payable in the currency indicated at the Web Shop. These orders will be shipped on a DDP (Delivery Duty Paid) basis, meaning that all taxes and duties are included in the price at checkout. Payment of any duties and taxes is the responsibility of the recipient and will not be refunded or compensated by Björn Borg.

Rest of the World

Your order is shipped on a DDU (Delivery Duty Unpaid) basis, which means that the price payed at checkout are exclusive of all taxes and duties as well as Swedish VAT. International orders can incur taxes and duties as determined by the customs agency within the destination country. This is not uncommon when shipping to a non-EU country. Although this does not always occur, assessment of duties and taxes will be based on the value of the order and the Tax-free threshold (if it exists) for goods imported into the destination country. Occasionally this may be listed as an additional postage fee. While we apologize for any inconvenience, we have no control over such fees. Payment of any duties and taxes is the responsibility of the recipient and will not be refunded or compensated by Björn Borg. (More information can be obtained by contacting your local customs office.


On orders eligible for a gift or discount the value of the gift/discount is considered as a general discount on the total amount of the order. If part of or the entire order is sent back for exchange or refund the value of the returned merchandise is recalculated and the purchase price minus the relative share of the overall discount will only be credited.

Promotions and discount codes are only valid on new orders and cannot be applied retrospectively.


We always aim at delivering your order as soon as possible. Normally orders of items in stock ship within 1-2 business days from Order Confirmation and can be expected to be delivered to you within five to ten business days. Delivery times are estimates only and particularly during high season (e.g. Christmas) deliveries may take longer than normal. In case of a delay in delivery of more than fifteen (15) business days beyond the estimated delivery time above, you may cancel your order subject to written notice to us, in which case we will, as our entire liability for the delay, credit any payment made by you. If the order has already shipped, you must first return the item to us before such credit can be made. The freight cost will be specified in the order summary before you submit your order. We currently ship to most countries but may not ship to certain countries outside the European Union. Should you have an inquiry as to whether or not we ship to a specific location, please contact our Customer Service. Please be advised that custom duty may be charged for any orders from outside the European Union. For orders from and shipments to the US, please refer to our separate US Web Shop. You are asked to inspect delivered items upon delivery and report any deviations found as stated under Returns below. In case you fail to collect your products upon delivery, we reserve the right to debit you a charge to cover our cost for return freight and administration.


We offer you a “no questions asked” 90-day right-of-withdrawal from your purchase, calculated from the date you order the goods. If you wish to make such a return please follow our return instructions . Items shall be returned here under properly wrapped and packed in their original packaging in an unused and saleable condition. We do not accept returns of underwear and swimwear, unless the underwear or swimwear is in its original sealed wrapping (i.e. you may not remove the seal if you wish to return these products).

As soon as we have received the returned items, and have been able to confirm that the requirements above are met, we will refund your payment. In case you find that an item delivered by us to you is defective you should contact Customer Service as soon as possible with a formal complaint, to get a replacement delivery or, if that is not possible, a refund. The same applies in case you identify that a product has been damaged during transportation or you identify other deviations in the delivery, e.g. that the number of items or the product model delivered is not in line with your order. Returns here under shall be sent to Customer Service or to the other address specifically instructed by us. If we have included a return form in your delivery you should use such return form. In case of a return the risk (for loss or damage during delivery) is on the customer. Items purchased at the Web Shop cannot be returned in or through any physical Björn Borg Store.

Certain products referred to at the Website may not be available in your country. Please contact your local store or distributor for more details about what products are available in your country (please refer to our Store Locator and/or Distributor list at the Website). We disclaim liability for any apparent typos on the Website. While we aim at providing as accurate as possible descriptions and images on the Website, there may be minor colour variations between the images and the actual products sold by us, due to a number of factors such as the colour contrast configurations of your internet browser or computer monitor. All pictures are therefore to be seen as illustrations and are not guaranteed to reproduce the exact appearance of a product.

Theses Terms and Condition shall be goverened by the laws of Sweden


Regional Wholesale Distributors carry Björn Borg products. Feel free to contact them for more specific information. Your region

Contact us

We are always looking for ways to improve and would love to hear your opinions. Comments on our service, products and even new ideas to make your experience with us even better, are always welcome. You can let us know what you think by emailing our Customer Service Team on [email protected]

Björn Borg is located in Stockholm, Sweden. We distribute our products to wholesale customers worldwide. To contact Björn Borg and Customer Service, see details below:

Visiting address:

BJÖRN BORG RETAIL AB (Org.nr. 556577-4410)
Tulegatan 11
SE-113 53

Customer Service Web

Operating Hours: M-F 09:00 am to 17:00 pm

Email: [email protected]

Team Borg Terms and Conditions

The Team Borg loyalty program (“Team Borg”) is designed to help you get the most out of your membership. If you decide to become a member of Team Borg, these terms and conditions, as updated and changed by us from time to time (the “Team Borg Terms and Conditions”), will apply to your membership. When you sign up to Team Borg, you accept and confirm that you have understood these Team Borg Terms and Condition.


The Program is offered at the sole discretion of Björn Borg. (“Björn Borg”, “we”, “our” or “us”). The Program is available to individuals aged at least 16, for their personal use only and is limited to one account per individual. The Program may not be used for any business or commercial purpose. Björn Borg may in its sole discretion refuse to create an account for any reason.

Team Borg is made available by Björn Borg Retail AB (“Björn Borg”, “we” “our” or “us”) to individuals aged at least 16, for their personal use only and is limited to one account per individual. Team Borg may not be used for any business or commercial purpose. Björn Borg may in its sole discretion refuse to create an account, or close an account, for any reason.

You can sign up for Team Borg from www.bjornborg.com (the Site), or in selected Björn Borg stores.

Only one Team Borg account may be associated with a single email address. In the event of a dispute over ownership of the Team Borg membership account, the member will be deemed to be the authorized account holder of the email address submitted at the time of enrollment.

Team Borg is available in such currency, countries and stores as Björn Borg may decide from time to time and as specified on the Site.


Team Borg is a way in which we reward and thank our loyal customers for purchasing our products and for participating in certain brand experiences on the Site. You are able to earn points and reach Team Borg loyalty tiers by making eligible purchases or taking certain other Team Borg actions. Once you earn points and reach a certain loyalty tier, you may be eligible for certain benefits and rewards applicable to that tier, which benefits may change from time to time and may be offered on a limited basis. Eligible purchases and other opportunities to earn points and reach Team Borg loyalty tiers will be posted on the Site or may be published through other media (e.g., in marketing communications, social media, etc.).  Visit our FAQs to learn more about earning points and reaching the Team Borg loyalty tiers.

Members receive 10 point for 1 EUR spent on purchases at www.bjornborg.com. Eligible purchases include regular priced merchandise (unless otherwise specified by us) and exclude eGift Cards, shipping and delivery charges, and/or other excluded charges specified by us from time-to-time.


Björn Borg may decide at its discretion whether you are entitled to points, benefits or rewards under Team Borg.

You will find your eligible benefits, offers and rewards in your personal account or be provided with them through email, text messages or other means of communication. Benefits and rewards can be redeemed in such way Björn Borg decides from time to time. Please note that we cannot help you to manage your settings on your social media accounts, instead you are encouraged to review and change your settings directly on such accounts.

If you don’t use points within 24 months from the time you earned them, such points reset to zero.

Purchase balances and/or points credited to your Team Borg account will be decreased or reversed, as applicable, if part or all of a purchase is returned or cancelled or if the credit is obtained through fraudulent or other activity that violates these Team Borg Terms and Conditions. 

Questions on applicable rules for the taxation of benefits within loyalty programs should be addressed to national tax authorities. Björn Borg accepts no liability for the individual member's tax obligations in connection with Team Borg.

As member of Team Borg you will obtain personalised communication with information about your points, bonus and tier, personal offers, general offers. You will also obtain personalized news, product recommendations, inspiration, invites to events and other benefits related to your loyalty tier.

Based on the information we collect about you, e.g. on order history, purchase and user generated data, birthday, gender, membership level, contact details and customer preferences we make an analysis on segmented, individual or aggregated level. The insights from our analysis are used to communicate offers, benefits and e.g. information about your bonus that is presented to you on the Site. The analysis may also be used to develop our business. By such analysis we also avoid sending you information that is irrelevant or not interesting to you.


By enrolling in Team Borg, you will be automatically subscribed to receive to receive Björn Borg marketing emails (general and personal), including Team Borg related communications.

You may opt-out of receiving marketing emails or Team Borg related emails at any time by following the instructions provided in the email and as otherwise provided in the Björn Borg Privacy Policy. If you opt-out of Team Borg related emails, you will no longer receive emails regarding your Team Borg status or the Team Borg rewards or benefits that may be available to you.


We may, in our discretion, cancel, modify, restrict or terminate these Team Borg Terms and Conditions, our FAQs and/or Team Borg at any time and without prior notice.

Any change made by us of these Team Borg Terms and Conditions shall become effective on the date it is published on the Site. Björn Borg has no obligation to notify you of any changes it makes to Team Borg and/or these Team Borg Terms and Conditions. You should review these Team Borg Terms and Conditions and the related policies and FAQs frequently to understand the terms and conditions that apply to Team Borg as they may change from time to time.

Team Borg members who make no qualifying purchases or activity during any continuous (rolling) 24-month period, will have their membership automatically terminated on the last day of the 24th month of account inactivity.

If you decide you no longer want to be a part of Team Borg, you may terminate your membership at any time by opting-out of Team Borg by contacting our customer service.


When joining Team Borg and during the period of your membership, you will provide us with personal information. Please read our Privacy Policy for further information about what personal data we collect from you and how we handle your personal data.

Contact us

For information about Team Borg and your membership, email [email protected] You may also find helpful answers to frequently answered questions in our FAQs.

Visiting address:

BJÖRN BORG RETAIL AB (Org.nr. 556577-4410)
Tulegatan 11
SE-113 53

Updated: 2019-10-30