This year we want to make a statement

Bringing products into the world leaves a footprint. That is an undeniable fact. Our ambition is to limit ours and to join the industry in making change for the better. Björn Borg is committed to following the 1.5-degree pathway and cutting our emissions in half by 2030.

All our clothes are classified as a better choice. This means that they are either made of a minimum of 70% more sustainable material or support our investment in Better Cotton.

We also commit to protect you, our workers, and our staff. We commit to offer nothing but sustainably sourced and long-lasting products, to make conscious choices about transports and energy, and to cause no unnecessary harm to nature.