Stories

We want to inspire you to feel the power of performing at the top of your potential, to RADIATE.

GODSENT is regarded as one of the top esports organizations in the Nordic and seeks to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.

An evening of self care, inspiration and of course some sweat, in the newly built gym at the Björn Borg office in Stockholm.

We’re proud to announce that Joel Kinnaman has joined our mission to inspire people to be more by doing sports and together we believe that anyone can become better.

It's good to be a person who never bruises, never loses control and is always well ordered. But is it really healthy to go about our days suppressing everything negative that comes our way?

Not according to science.

So watch us go nuts in the Rage Gym - this is #Ragefulness.

Join Hannah's weekly workouts! New ones released every Friday at 11AM. #bjornborgsportshour

During three weeks in May we gathered a team of 20 enthusiastic people for our training camp, hosted together with FitnessCollection.

Cardio Tennis is a high energy workout that combines the best features of the sport of tennis with intense cardio.

We used science to create a symphony that increases your performance, and we couldn’t wait long to try out our new favourite workout track and the benefits of it.

Liam Hodges has been labeled a luxury brand for the mad and bad ones. Together with our designers Liam has created a limited edition underwear collection. 

Using the technology of S.Café® - a sustainability brand partnering with local coffee shops to utilize their used coffee grounds – we’re now making high-quality underwear from 100% reusable material.

We´re teaming up with safe Education, a Scandinavian company educating personal trainers and nutritionists. For the upcoming weeks they will help us get answer of our questions!

Bringing his love for space into sports apparel and underwear in a new, fun way, Joris van Velzen has created the collection SPACE JV - 3.

We´re teaming up with safe Education, a Scandinavian company educating personal trainers and nutritionists. For the upcoming weeks they will help us get answer of our questions!

Birgitta Thörn from Safe Education answers our questions about behaviour change and mental health.

We brought some friends with us for a HIIT class at Another Space Bank, London.

We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia. The obstacles are massive and consist of water, mud, monkey bars and barbed wire. Do you dare to join in?

We’ve teamed up with the London based Nigerian designer trio Vivendii for a limited edition collection.

Make sure you don’t miss out on our open training sessions. How about some free running classes, kick boxing or yoga?

Haven't you heard that losing it makes you stronger? In London, we were there to try it out.

Hemp breathes well and dries fast. Grown free from pesticides it is also renewable, highly durable and allergy friendly. All so that you can boost your inner strength and be your very best.

Three limited edition prints with inspiration from joy, movement, and Charles Jeffrey Loverboy’s signature portrait.

The global launch event of RBN at Browns Fashion, London. 

We have teamed up with international pop star and fashion icon Robyn to release RBN an exclusive capsule collection.

Three new workout programs available now - hosted by Fashionablefit. "Exercising is an investment in yourself, and moving my body has become a vital part of my wellbeing. So let’s do this, let’s chase the Exerhighs together!"

ENDORPHINS AND ADRENALINE. Hosted by Fashionablefit - this is your cardio workout! Choose a form of cardio like running, bike, row machine and/or skier and just follow the program to release those endorphins.

SEROTONIN. A workout hosted by Fashionablefit. This is the second training program, specially made to increase the levels of serotonin in your brain. Let's chase the Exerhighs!

DOPAMINE. It's time to release the dopamine in this third and final workout by Fashionablefit. Let's get strong. 

Part two of #TEAMBORG member Alexander's travel blog, this time visiting Australia.

The recycled garment represents the time we live in.

Colour is thirsty. But when dyeing fabrics with the Solution Dye technique, we can reduce both water and chemical waste.

A travel blog by #TEAMBORG member and photographer Alexander, sharing his experiences of Australia and New Zeeland.

"Staying disciplined and hungry in everything you do makes you the best version of yourself."

Chase the Exerhighs together with Fashionablefit - download full workout schedules here. 

We opened up a pop up store in central Amsterdam where people could swap one high for another, and trade drugs for sportswear. 

"The court is my happy place."

"A crazy guy with a camera chasing a far away dream."

Training does brilliant things with our bodies, that’s no news. What’s more fascinating is what it does to our brains.

Together with holistic health bar Blueberry Lifestyle, we have developed a smoothie absolutely packed with yummy goodness.

Opening up marriage for all via blockchain. Because no state or religion should control love. Just like sports, love is for everyone.

They inspire us everyday by pursuing their dreams and breaking barriers in business, technology and beyond. We wanted to highlight and tribute women who have had an impact, by interviewing two female heroes. Sharing a few words of wisdom including their experiences, setbacks and challenges of being leaders and mentoring others.

For International Women’s Day 2018 we want to highlight and celebrate strong women everywhere! We found Aleksandra Avli, a true female hero and a part of HER. HER is a community of women who value authenticity, empathy & genuine connection. 

The world is full of rivalry. Feuds and brawls. This has led us to generations of hatred. But does it have to be that way?

An exclusive capsule collection designed by Robyn will be released in February 2019.

Our designers looked into our historical archive and got inspired by some of Rohdi Heintz’s most legendary fashion designs from the 1980’s.

We’ve teamed up with the London-born designer Ryan Hawaii for a limited edition underwear collection.

The Never Out Of Style-program is a collection of our most iconic pieces. The ones that have been tested and developed over time, and made it to become our most beloved best-sellers.

The greatest rivalry of them all. Rivalry between siblings. We were born to love them just as much as we were born to challenge them.