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INTERNATIONAL WOMEN'S DAY - HER Global Network

Mar 8th 2018

For International Women’s Day 2018 Björn Borg want to highlight and celebrate strong women everywhere! We found Aleksandra Avli, a true female hero – a woman who believes that staying true to ourselves will inspire and empower others.

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DON'T TRAIN IN COTTON.
COTTON WILL SLOW YOU DOWN.

Mar 5th 2018

Cotton will make you soft. Cotton will make you wet. Cotton will make you cold. Cotton will hurt you. Don’t Train in cotton. Use Performance Underwear.

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DEAR RIVAL.
ALEX SCHULMAN & CALLE SCHULMAN.

Feb 14th 2018

This year we want to show the world that rivalry and love can be two sides of the same coin. We decided to challenge famous brothers and sisters on Valentine’s day and first out are Alex Schulman and Calle Schulman. #DearRival

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DEAR RIVAL.
YOU MAKE ME BETTER.

Feb 14th 2018

The world is full of rivalry. Feuds and brawls. This has led us to generations of hatred. But does it have to be that way? Why can’t we love our rivals instead? After all, it’s our rivals that make us push ourselves to our limits; they are the reason why we strive to improve ourselves every single day. Your rival makes you better. It’s time to show your rival some love. Who’s Your Rival? #DearRival

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Björn Borg Questions Male Stereotypes on International Men’s Day

Nov 17th 2017

To shed some light on male stereotypes for the upcoming International Men’s Day, sportswear brand Björn Borg is launching a video highlighting traditional male stereotypes in one of the world’s most gender equal countries - Sweden. The video aims to acknowledge preconceived opinions and trigger conversations among men, in order to change and break obsolete stereotypes.

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Q&A with Tjuvjakt

Oct 20th 2017

Björn Borg has had the privilege to interview Tjuvjakt, a group of five young creative and talented music artists from Stockholm, Sweden. In this interview Tjuvjakt shares about their music career, their love for street fashion. They also share their view of Björn Borg as a brand and about Björn Borg’s latest apperal release the Centre Collection.

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‘V E R S U S’ Borg See now, Buy now Fashion Week Stockholm

Aug 29th 2017

At 8 PM on the 31ST of August BJÖRN BORG is, for the very first time, showing its limited Signature Collection – exclusively created to celebrate the sports legend and style icon Björn Borg.

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The cooling effect of Ice Borg underwear

Aug 16th 2017

Remember when you could do hand-stands or flip around like Flipper without any problem during your teen-age years and your classmates back then thought you were cool? As you were getting older you noticed that practising was the only way for you to perform those extraordinary movements.

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The new you with Björn Borg Camo Collection

Aug 14th 2017

So, you are just coming back from vacation and you are having this amazing energy, almost a super hero like where you are ready to face your daily challenges with ease.

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It's Summer - Wear Björn Borg Shorts at the office!

Jul 28th 2017

There is an ongoing debate amongst fashion gurus on how men should wear shorts, when and where they should wear it. There is also discussion whether men should wear shorts, even during summer time, since it is considered as “boyish”.

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Sometimes it is those small details that makes you stand out from the crowd!

Jul 24th 2017

As the summer heat allows us to wear less garment it somehow forces us to add small details that somewhat enhance our unique personalities

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Do those things that makes you feel living in the now.

Jul 21th 2017

Doing things that you love and living in the moment is a beautiful feeling we sometimes forget to maintain. Children are experts on creating and turning every place they enter to into a playground where they can be active, having fun and just living in the moment.

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In every chaos, there is an order.

Jul 20th 2017

When feeling stressed just know that there is an order that is about to emerge. You can place anything on still water because it floats gently. Placing anything on stormy ocean it causes destruction.

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Reach your goals with colors and patterns.

Jul 11th 2017

If getting active this summer is one of your goals, active wear with colours and patterns can get you in the right mood into finally take that spinning class, boxing class, Yoga class or to meet your “rival” on the track and field or at the tennis court.

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Having the courage to be yourself is contagious.

Jul 10th 2017

Whatever that is holding you back, makes you feel nervous or fears you just face it and laugh at it when being in the middle of it and just see the magic happen.

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The Athleisure style is about mixing function with fashion.

Jul 9th 2017

The style may be a trend for some, but we at Björn Borg see the athleisure trend more as a movement. We would even like to go further calling the fashion phenomenon as going back to the future.

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