Stories

In need of advice from a personal trainer, but you don´t have one? Don't worry, we're here to help together with Safe Education!

We asked some of our friends to share their fav playlists, all set to power up today’s workout. 

Here today, gone tomorrow. We're opening up temporary retail stores in some of our best summer cities. Come visit us!

Our Performance line of sports fashion garments has never been in a better shape.

This season's tonal camouflage print is inspired by the training gear of the Swedish army.

Joel Kinnaman on filming Suicide Squad, his favorite type of training (clue: one of the fastest growing fighting arts in the world)  and how to physically prepare for new roles as an actor.

Inspired by the  Swedish forests, the Peace collection honours our favourite place to go to for energy, reflection and training.

Every Friday at 11 AM we close down our offices to go workout together – we call it Sports Hour. Now we want you to join us!

Clear out a space in your living room and prepare to sweat! We’ve rounded up our favourite resistance band workouts by Fashionablefit.

We’ve been perfecting this line for many years. Designing and redesigning. Improving and evolving while staying true to our fashion heritage. Attending to every single detail and every eccentric inspiration for the perfect fit and comfort.

Hit a full-body workout using one of Valdemar Fredriksson’s favourite gym equipment; the slamball.

An interview with the new Creative Director of Björn Borg.

“In Running from daylight we’ve gathered it all – the Björn Borg heritage, Scandinavian design and the importance of being seen in the dark when out training.”

We continue our journey towards a fully sustainable range, offering 78% sustainably sourced products in our new Christmas collection. 

Inspired by the all-consuming Swedish darkness, the reflective design in the Running from daylight collection is not just for show but also for preventive measures against unforeseen danger.

Men who have sex with men can’t donate blood on the same basis as heterosexuals in Sweden. Together with the organization #Regnbågsblod, we are challenging these homophobic regulations.

"When Björn Borg first approached me, and we quickly realized how equally passioned we are about training and how it can enhance your life in so many ways, I knew that it was the right project to join."

GODSENT is regarded as one of the top esports organizations in the Nordic and seeks to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.

We’re proud to announce that Joel Kinnaman has joined our mission to inspire people to be more by doing sports and together we believe that anyone can become better.

It's good to be a person who never bruises, never loses control and is always well ordered. But is it really healthy to go about our days suppressing everything negative that comes our way?

Not according to science.

So watch us go nuts in the Rage Gym - this is #Ragefulness.

We used science to create a symphony that increases your performance, and we couldn’t wait long to try out our new favourite workout track and the benefits of it.

We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia. The obstacles are massive and consist of water, mud, monkey bars and barbed wire. Do you dare to join in?

We have teamed up with international pop star and fashion icon Robyn to release RBN an exclusive capsule collection.

"Love means nothing in tennis, it literally means zero. For us, however, it means passion and a love for the sport. The possibility to make yourself better, and to never give up."