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The history of briefs

Briefs were already launched in the 30s by Coopers, Inc. in Chicago and were then called "the Jockey". The name comes from the fact that they have supportive properties similar to those of a "jockstrap". It quickly became a great success and already after the first three months they had sold 30,000 pairs.

They were often used by athletes and are still popular underpants to train in. The cut gives you maximum mobility, making briefs perfect for cardio and other active training where you move a lot.