Tribe Capsule Collection

The Tribe Capsule has been meticulously crafted to seamlessly complement every facet of your journey. As part of this campaign, we invite you to showcase your cherished selections from our fresh lineup.

This collection marries contemporary cuts with vintage graphics, culminating in the quintessential sporty aesthetic.

True to our tradition, sustainability remains at the heart of this collection. Did you know that our seamless pieces are meticulously fashioned from upcycled materials, such as PET bottles and repurposed plastic waste?

The overarching objective of this campaign is twofold: to stimulate sales and solidify Björn Borg's position as a premier Sports Fashion brand.