Designing products made to last
We believe great products start with great responsability. From the material we choose to the way they're made and designed to last. We 're committed to reduced our impact - every step of the way
Designed to move. Made with responsability in mind
Sustainability starts at the drawing table and a long-term commitment to making our collections last far beyond hype cycles or temporary trends. Björn Borg products are made for a marathon, not for sprints.
We choose materials and processes with a lower footprint. By constructing and designing with long-lasting quality and expression, we limit a product's footprint per use. We always think about durability, repairability, recyclability, versatility and timeless design.
Our design and product development guidelines have been aligned with our sustainability goals for years.
Quality you can feel
An important key, probably the most important, to keeping global warming at bay is less consumption. Did you know that a large part of all clothing ends up in landfill?
Therefore, one of our greatest tools is high quality. We can all consume less, and part of the equation is that we need access to high-quality products. Products that last.
We test our products thoroughly before they reach you, we analyse and continuosly work to improve our products even more, across all our categories.
At Björn Borg, you invest in garments that can be used for a long time, that last well, are of high quality and durable materials that can withstand frequent washing.
The longer you wear it, the better
You can also help by washing some of your clothes less often, filling up your washing machine and hanging your clothes to dry instead of always tumbling in the machine.
Sportswear and sports underwear, for example, should not be tumble-dried at all.
Wash at the right temperature
Underwear and workout clothes are also washed often, and in many cases also at higher temperatures than they should.
Here you can check out our laundry tips. We also give you tips on how to get rid of bad smells and stains on your clothes.
Detailed quality controls
We make detailed quality controls to assure that the products we offer have the longest possible life span.
We check for pilling, bleeding, do wash and wear tests. A product from each season is checked several times for chemicals inline and in third-party labs to make sure that it’s safe for both people and the nature.
You can find detailed information about our choice of materials and processes here.
Preferred materials & technologies
We always explore more sustainable solutions and techniques for producing our products, techniques that save water and energy and that have a smaller impact on the environment.
A large part of the materials in our clothing items are recycled. We use for example recycled polyester and recycled polyamide.
When it comes to cotton, we use both organic cotton, some recycled cotton and we also have a membership with the Better Cotton Initiative, whose mission is to improve cotton farmning globaly.