Products are born at the drawing table. Our design guidelines are clear, products must be developed with sustainability in mind from every aspect: material, production, transports, usage, recycling.
An important key, probably the most important, to keeping global warming at bay is less consumption. We can all consume less, and part of the equation is that we need access to high-quality products. Products that last.
We make detailed quality controls to assure that the products we offer have the longest possible life span. We make lab tests of our fabrics during different stages of production, giving them a rating and a test report. If a fabric gets a lower rating than our standard, the supplier is asked to improve it. We also do wear and wash tests to see how the product, the fabric, and the trims work in real life. If any improvements are needed, it is changed. Through using third-party quality control, we can secure the quality of the products leaving our factories.
You can also help by washing your clothes less often, fill your washing machine, and hang-dry your clothes. We have put together some tips here about how to make your clothes last for longer.
You can find detailed information about our different sustainable materials and processes on this website.
Sustainably sourced material
When you see this symbol, at least 70% of the material for the product is sustainably sourced. We consider a material sustainable when it is made from renewable sources and/or a sustainable process and is grown and produced with methods that have a less negative impact on the Earth compared with conventional alternatives.
You can find detailed information about our different sustainably sourced materials on this website
A product marked with this symbol indicated that 100% of the shell fabric (in the surface) is printed and/or dyed with methods that use significantly less water and/ or chemicals compared to conventional alternatives. It can be through a special technology, or simply through not dyeing the product.