Sustainability starts at the drawing table and a long-term commitment to making our collections last far beyond hype cycles or temporary trends. Björn Borg products are made for a marathon, not for sprints.
An important key, probably the most important, to keeping global warming at bay is less consumption. Did you know that 85% of all clothes go to landfills? Eighty-five percent. Intimates and work-out gear are not very suitable for the second-hand market. On top of it, they are washed often and in high temperatures (they shouldn’t, check out our care recommendations here). Therefore, one of our greatest tools is high quality. We can all consume less, and part of the equation is that we need access to high-quality products. Products that last.
We make detailed quality controls to assure that the products we offer have the longest possible life span. We check for pilling, bleeding, do wash and wear tests. A product from each season is checked several times for chemicals inline and in third-party labs to make sure that it’s safe for both people and the nature.
You can also help by washing your clothes less often, fill your washing machine, and hang-dry your clothes. We have put together some tips here about how to make your clothes last for longer.
You can find more detailed information about the materials that we classify as more sustainable here.
A more sustainable material
When you see this symbol, at least 70% of the material for the product is sustainably sourced. We consider a material more sustainable when it is made from renewable sources and/or a sustainable process and is grown and produced with methods that have a less negative impact on the Earth compared with conventional alternatives.
You can find detailed information about our different sustainably sourced materials on this website
A more sustainable technology
A product marked with this symbol indicates that 100% of the shell fabric (in the surface) is printed and/or dyed with methods that use significantly less water and/ or chemicals compared to conventional alternatives. It can be through a special technology, or simply through not dyeing the product.