sustainability

Sustainably Sourced Materials

Sustainably sourced materials

Sustainability can be very confusing. There is so much talk, so much media reporting, and products are marked with all kinds of odd symbols and materials that you don’t recognize. It wasn’t long since we had only cotton, linen, and wool to choose from. These days, the world looks different and it’s hard to keep up. What do I choose? How do I know that I am choosing the right thing?

To date, there is no global standard for sustainable fashion, not even a European one. They are under discussion but until there is something out there, we will do our best to be as transparent as possible and guide you to deeper knowledge.

Many of the new materials are remarkable. Materials that were previously known as garbage can be turned into threads that can be used for both fashion and interior design. You can wear fabrics today made from both PET bottles, plastics found in the sea, and discarded coffee grounds.

Here are a few of the materials and processes we use. Plus, an explanation of what the Better Cotton Initiative (BCI) actually is.

Better Cotton

We partner with the Better Cotton Initiative/BCI to help cotton communities survive and thrive while protecting and restoring the environment. BCI trains farmers to care for the environment and respect workers’ rights and wellbeing.

You can't trace Better Cotton to an end product, it is sourced through something called mass balance. This means that when you choose a product with the Better Cotton logo, you are not guaranteed that the product you buy actually contains Better Cotton. You will, however, have supported farming of cotton equivalent to the amount needed for the product you just bought. Read more about Better Cotton here.

Organic Cotton

Cotton is a natural fibre from cotton plants. It is a comfortable and strong fibre, breathable and water absorbent. It is naturally biodegradable.

Our organic cotton respects the cotton during the whole value chain - farming, harvesting, manufacturing, dyeing, and printing. It is grown and manufactured in a socially responsible way and dyed with fewer chemicals and water than conventional cotton

TENCEL™

TENCEL™ Lyocell is a long-lasting strong fibre in wet and dry and naturally reduces the growth of bacteria. The material is very economical in its use of energy and natural resources and contributes to fewer chemicals in nature with its closed-loop process.

The fibres are derived from sustainable wood sources and certified as biodegradable.

TENCEL™ is a trademark of Lenzing AG.

Recycled polyamide

Polyamide is a synthetic fibre, traditionally derived from petroleum. It has extra durable long fibres, is wrinkle and abrasion-resistant, has good colour fastness, retains its shape well, and is quick-drying.

Recycled Polyamide is produced from recycled waste such as fishnets and plastic carpets, a way of saving natural resources and reducing what ends up in landfills.

Recycled Polyester

Polyester is very durable, is wrinkle and abrasion-resistant, has good colour fastness, retains its shape well, and is quick-drying.

Recycled Polyester is made from PET bottles and manufacturing waste. It uses less water, up to 50% less energy in production, and produces around 30% less Co2 compared to virgin polyester.

S café ®

Only 0,2% of the coffee bean ends up in your coffee, the rest goes to waste. S Café® recycles the waste from local café chains, and makes fabric out of it, in a mix with recycled PET. The fabric offers 200% faster drying than cotton, absorbs odours and reflects UV rays. You can make one T-shirt out of three cups of coffee grounds and five recycled plastic bottles.

BIONIC-FINISH® ECO

BIONIC-FINISH® ECO is mother nature’s work reproduced on textiles and apparel to protect us from water. The technology is a non-halogenated, APEO-free, fluorine-free water repellency, resulting in a garment made for ultimate performance in tune with nature.

BIONIC-FINISH® ECO is a registered Trademark of RUDOLF GROUP, Germany.

Solution dye

Solution-dyed products are made from fibres dyed without water, which means no dye or water waste and reduced chemical waste.

Digital print

Inkjet-based method of printing colours directly onto fabric. Digital printing significantly decreases water, energy, and materials consumption.

Sublimation print, which we also use, is a two-step digital printing method for transferring images onto fabric.

Related articles

Our products

Our products are always developed with sustainability in mind. We are constantly making sure that we are up to speed with the latest sustainable materials and production techniques.

Read more

Environment

As a player in the second most polluting industry in the world after the oil industry, we have a very special responsibility that needs to be taken seriously. People need clothes, but we can contribute to change through taking action to decrease our carbon footprint.

Read more

Green your Laundry

Doing laundry uses a lot of energy and produces tons of greenhouse gases every year. The higher the temperature, the more by-products are released into the earth's atmosphere.

Read more

Production & Human Rights

Björn Borg has been a member of Amfori for many years and applies the Amfori BSCI Code of Conduct. This means that the factories that produce our garments are contracted to follow certain regulations regarding human rights, security and working conditions

Read more