Be Proud. Be You.
Pride, at its core, is an expression of love. For yourself, what you have achieved, the world around you, and the people you share it with. Björn Borg wants to help create an environment where you feel safe to be yourself. Where friends and teammates can openly share their pride and love for being just who they are. In sports, but also off the courts and outside the gyms. Because ultimately, the best we can be is ourselves. Be proud. Be you.