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Stories

  1. Björn Borg | Radiate
    Collections

    Radiate

    We want to inspire you to feel the power of performing at the top of your potential, to RADIATE.

  2. Björn Borg | Sports Hour with Fashionablefit
    Training

    Sports Hour with Fashionablefit

    Join Hannah's weekly workouts! New ones released every Friday at 11AM. #bjornborgsportshour

  3. Björn Borg | Robyn x Björn Borg = RBN
    Collections

    Robyn x Björn Borg = RBN

    We have teamed up with international pop star and fashion icon Robyn to release RBN an exclusive capsule collection.

  4. Björn Borg | Techno yoga at home
    Training

    Techno yoga at home

    Where techno music meets yoga. Enjoy this unique home Techno Yoga series curated to the deftly crafted rhythms of DJ Mark Molina, presented by Melissa Kreuger. 

  5. Björn Borg | Holiday HIIT at the office
    Training

    Holiday HIIT at the office

    An evening of self care, inspiration and of course some sweat, in the newly built gym at the Björn Borg office in Stockholm.

  6. Björn Borg | Underwear made from coffee grounds
    Collections

    Underwear made from coffee grounds

    Using the technology of S.Café® - a sustainability brand partnering with local coffee shops to utilize their used coffee grounds – we’re now making high-quality underwear from 100% reusable material.

  1. Björn Borg | How to train like Joel
    Training

    How to train like Joel

    Joel Kinnaman on filming Suicide Squad, his favorite type of training (clue: one of the fastest growing fighting arts in the world)  and how to physically prepare for new roles as an actor.

  2. Björn Borg | Techno yoga with Sweat So Salty
    Training

    Techno yoga with Sweat So Salty

    If you're tired of the typical yoga flow, check this out.

  3. Björn Borg | How to use a resistance band
    Training

    How to use a resistance band

    Clear out a space in your living room and prepare to sweat! We’ve rounded up our favourite resistance band workouts by Fashionablefit.

  4. Björn Borg | Teaming up with Joel Kinnaman
    Stories

    Teaming up with Joel Kinnaman

    "When Björn Borg first approached me, and we quickly realized how equally passioned we are about training and how it can enhance your life in so many ways, I knew that it was the right project to join."

  5. Björn Borg | DPM x Björn Borg
    Collections

    DPM x Björn Borg

    A co-lab with the masters of camouflage.

  6. Björn Borg | Björn Borg x GODSENT
    Stories

    Björn Borg x GODSENT

    GODSENT is regarded as one of the top esports organizations in the Nordic and seeks to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.

  7. Björn Borg | Björn Borg x Joel Kinnaman
    Stories

    Björn Borg x Joel Kinnaman

    We’re proud to announce that Joel Kinnaman has joined our mission to inspire people to be more by doing sports and together we believe that anyone can become better.

  8. Björn Borg | The Rage Gym
    Training

    The Rage Gym

    It's good to be a person who never bruises, never loses control and is always well ordered. But is it really healthy to go about our days suppressing everything negative that comes our way?

    Not according to science.

    So watch us go nuts in the Rage Gym - this is #Ragefulness.

  9. Björn Borg | Team BorgCamp
    Training

    Team BorgCamp

    During three weeks in May we gathered a team of 20 enthusiastic people for our training camp, hosted together with FitnessCollection.

  10. Björn Borg | Cardio Tennis in Hyde Park
    Training

    Cardio Tennis in Hyde Park

    Cardio Tennis is a high energy workout that combines the best features of the sport of tennis with intense cardio.

  11. Björn Borg | Working out in a church
    Training

    Working out in a church

    We used science to create a symphony that increases your performance, and we couldn’t wait long to try out our new favourite workout track and the benefits of it.

  12. Björn Borg | Björn Borg x Liam Hodges
    Collections

    Björn Borg x Liam Hodges

    Liam Hodges has been labeled a luxury brand for the mad and bad ones. Together with our designers Liam has created a limited edition underwear collection. 

  13. Björn Borg | Ask the coach, pt. 1: physical training
    Training

    Ask the coach, pt. 1: physical training

    We´re teaming up with safe Education, a Scandinavian company educating personal trainers and nutritionists. For the upcoming weeks they will help us get answer of our questions!

  14. Björn Borg | Björn Borg x Joris
    Collections

    Björn Borg x Joris

    Bringing his love for space into sports apparel and underwear in a new, fun way, Joris van Velzen has created the collection SPACE JV - 3.

  15. Björn Borg | Ask the coach, pt. 2: nutrition
    Guides

    Ask the coach, pt. 2: nutrition

    We´re teaming up with safe Education, a Scandinavian company educating personal trainers and nutritionists. For the upcoming weeks they will help us get answer of our questions!

  16. Björn Borg | Ask the coach, pt 3: mental health
    Guides

    Ask the coach, pt 3: mental health

    Birgitta Thörn from Safe Education answers our questions about behaviour change and mental health.

  17. Björn Borg | Box and HIIT at Another Space
    Training

    Box and HIIT at Another Space

    We brought some friends with us for a HIIT class at Another Space Bank, London.

  18. Björn Borg | Mud, fire and more mud
    Training

    Mud, fire and more mud

    We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia. The obstacles are massive and consist of water, mud, monkey bars and barbed wire. Do you dare to join in?

  19. Björn Borg | Vivendii x Björn Borg
    Collections

    Vivendii x Björn Borg

    We’ve teamed up with the London based Nigerian designer trio Vivendii for a limited edition collection.

  20. Björn Borg | Come sweat with us!
    Training

    Come sweat with us!

    Make sure you don’t miss out on our open training sessions. How about some free running classes, kick boxing or yoga?

  21. Björn Borg | Finding #Ragefulness in London
    Training

    Finding #Ragefulness in London

    Haven't you heard that losing it makes you stronger? In London, we were there to try it out.

  22. Björn Borg | Sustainable shorts made from hemp
    Collections

    Sustainable shorts made from hemp

    Hemp breathes well and dries fast. Grown free from pesticides it is also renewable, highly durable and allergy friendly. All so that you can boost your inner strength and be your very best.

  23. Björn Borg | Charles Jeffrey Loverboy x Björn Borg
    Collections

    Charles Jeffrey Loverboy x Björn Borg

    SCREAM, SQUIGGLE, SQUIRM - three limited edition prints with inspiration from joy, movement, and Loverboy’s signature portrait.

  24. Björn Borg | Launching RBN at Browns East, London
    Collections

    Launching RBN at Browns East, London

    The global launch event of RBN at Browns Fashion, London.