1. Björn Borg | Radiate


    We want to inspire you to feel the power of performing at the top of your potential, to RADIATE.

  2. Björn Borg | Sports Hour with Fashionablefit

    Sports Hour with Fashionablefit

    Join Hannah's weekly workouts! New ones released every Friday at 11AM. #bjornborgsportshour

  3. Björn Borg | Robyn x Björn Borg = RBN

    Robyn x Björn Borg = RBN

    We have teamed up with international pop star and fashion icon Robyn to release RBN an exclusive capsule collection.

  4. Björn Borg | Running from daylight

    Running from daylight

    “In Running from daylight we’ve gathered it all – the Björn Borg heritage, Scandinavian design and the importance of being seen in the dark when out training.”

  5. Björn Borg | Holiday HIIT at the office

    Holiday HIIT at the office

    An evening of self care, inspiration and of course some sweat, in the newly built gym at the Björn Borg office in Stockholm.

  6. Björn Borg | Underwear made from coffee grounds

    Underwear made from coffee grounds

    Using the technology of S.Café® - a sustainability brand partnering with local coffee shops to utilize their used coffee grounds – we’re now making high-quality underwear from 100% reusable material.

  1. Björn Borg | 5 best tips to create workout videos at home

    5 best tips to create workout videos at home

    Our friends at team @sweatsosalty is sharing their 5 best tips for creating great workout videos from your living room, only using your smartphone. 

  2. Björn Borg | Ask the coach

    Ask the coach

    In need of advice from a personal trainer, but you don´t have one? Don't worry, we're here to help together with Safe Education!

  3. Björn Borg | 4 playlists to boost your workout

    4 playlists to boost your workout

    We asked some of our friends to share their fav playlists, all set to power up today’s workout. 

  4. Björn Borg |       Medal Pack Collection

    Medal Pack Collection

    Our Medal pack collection might be carrying elements of gold, silver and bronze, but before picking your favorite, ask yourself if winning really matters. For most people, the training itself is the medal. 


  5. Björn Borg | How to train like Joel

    How to train like Joel

    Joel Kinnaman on filming Suicide Squad, his favorite type of training (clue: one of the fastest growing fighting arts in the world)  and how to physically prepare for new roles as an actor.

  6. Björn Borg |   At-home workout
  7. Björn Borg | Borg in Japanese

    Borg in Japanese

    For High Summer 2020, our unique expression is inspired by Japan and the buzzing city of Tokyo.

  8. Björn Borg | Come visit us!

    Come visit us!

    Here today, gone tomorrow. We're opening up temporary retail stores in some of our best summer cities. Come visit us!

  9. Björn Borg | Techno yoga with Sweat So Salty

    Techno yoga with Sweat So Salty

    If you're tired of the typical yoga flow, check this out.

  10. Björn Borg | Peace Collection

    Peace Collection

    Inspired by the  Swedish forests, the Peace collection honours our favourite place to go to for energy, reflection and training.

  11. Björn Borg | Digital Sports Hour

    Digital Sports Hour

    Every Friday at 11 AM we close down our offices to go workout together – we call it Sports Hour. Now we want you to join us!

  12. Björn Borg | Summer starts now

    Summer starts now

    Let's look sensational and make a contribution to the environment at the same time in our new swimwear collection.

  13. Björn Borg | Keep moving, stay active

    Keep moving, stay active

    We want to inspire the whole world to stay active and keep moving. Join us for our weekly, digital Sports Hour for some sweaty inspiration! Every Friday at 11 am (CET).

  14. Björn Borg | Bodyweight Flow with Team Salty

    Bodyweight Flow with Team Salty

    Quick and efficient under-10-minute bodyweight flow in front of an eerily quiet and vacant Amsterdam city.

  15. Björn Borg | How to use a resistance band

    How to use a resistance band

    Clear out a space in your living room and prepare to sweat! We’ve rounded up our favourite resistance band workouts by Fashionablefit.

  16. Björn Borg | Techno yoga at home

    Techno yoga at home

    Where techno music meets yoga. Enjoy this unique home Techno Yoga series curated to the deftly crafted rhythms of DJ Mark Molina, presented by Melissa Kreuger. 

  17. Björn Borg | Tennis season starts now

    Tennis season starts now

    We embrace our legacy by inspiring people to find their passion and to feel extraordinary regardless of sport, challenge or goal. Our tennis collection delivers attention to every single detail and quality for your game on and off the court.

  18. Björn Borg | Björn Borg x NAITO

    Björn Borg x NAITO

    In collaboration with Japanese futuristic artist Shinpei NAITO, we've created a print inspired by Tokyo’s lights. Known for his bold patterns and strong colours, NAITO brings this with him into the new collection.

  19. Björn Borg | Never Out of Stock Collection

    Never Out of Stock Collection

    We’ve been perfecting this line for many years. Designing and redesigning. Improving and evolving while staying true to our fashion heritage. Attending to every single detail and every eccentric inspiration for the perfect fit and comfort.

  20. Björn Borg | Smashing full-body workout

    Smashing full-body workout

    Hit a full-body workout using one of Valdemar Fredriksson’s favourite gym equipment; the slamball.

  21. Björn Borg | Andreas Gran

    Andreas Gran

  22. Björn Borg | Teaming up with Joel Kinnaman

    Teaming up with Joel Kinnaman

    "When Björn Borg first approached me, and we quickly realized how equally passioned we are about training and how it can enhance your life in so many ways, I knew that it was the right project to join."

  23. Björn Borg | DPM x Björn Borg

    DPM x Björn Borg

    A co-lab with the masters of camouflage.

  24. Björn Borg | A no running, at-home cardio workout

    A no running, at-home cardio workout

    This is a no running, at-home cardio workout that will get your heart rate up. Let's go!

  25. Björn Borg | Partner workout

    Partner workout

    Grab your roommate for a challenging partner workout and have some fun while breaking a sweat!

  26. Björn Borg | Top 4 lunge variations by Valdemar

    Top 4 lunge variations by Valdemar

    Level up your leg workout with 4 variations of lunges!

  27. Björn Borg | Mobility hip-hop with Team Salty

    Mobility hip-hop with Team Salty

    Wriggle your body back into alignment and move to these dope beats with @sweatsosalty Hip hop Mobility series.

  28. Björn Borg | #Regnbågsblod


    Men who have sex with men can’t donate blood on the same basis as heterosexuals in Sweden. Together with the organization #Regnbågsblod, we are challenging these homophobic regulations.