Making products is not sustainable. Period.
We can make it better though.
We can use better materials, dye and print in better harmony with nature.
We can save water, energy and chemicals. We can transport people and goods in ways that do the least harm. And we can, not the least, make sure that the people who work for us do so in a safe and clean environment under fair conditions.
We have pledged to decrease our carbon footprint by 50% by 2030 (from 2020) following the UN 1.5° climate goal.
All our clothes are classified as a better choice s of the autumn/winter 2021 collection. This means that they are either made of a minimum of 70% more sustainable material, or support our investment in Better Cotton.
If you like numbers, here are a few of our upcoming goals:
Bags: 50% of collection classified more sustainable by 2023 and 100% by 2025
Footwear: 30% by 2023, 50% by 2025.
Packaging: 100% classified as more sustainable and easily recyclable constructions by 2023.
If you don't like numbers, let's just say that we are fully devoted to meeting the 1.5° climate goal, which brings sustainability to the top three priorities for our business.
Following the overall company sustainability goals, every single person within the company will have a "green" goal next year.
Let's do this together. We continue following the Agenda 2030 pathway, you reduce, reuse, and recycle.
Sustainability - 2023 / 03 / 21
Discover 100% recycled swimming trunks
All of our children's swim trunks and the vast majority of our men's swim shorts range are made from 100% recycled polyester.Read more
Sustainability - 2023 / 01 / 02
Sustainability from idea to product
Have you thought about what a product has gone through before it reaches your hands? A whole chain of people puts all their energy into designing, producing and transporting your Björn Borg product as sustainably as we can.Read more
Interviews / Sustainability - 2021 / 08 / 27
Interview with Mija Nideborn - Product & Sustainability Dir.
Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.Read more
Sustainability - 2022 / 04 / 17