Environmental work & impact

At Björn Borg, our environmental work starts when we choose which material a garment is made from – and it doesn't stop until it reaches your door. Sustainability is part of every decision we make, with ambitious goals and a long-term commitment to improving, year after year.

Man walking on rocks wearing a matching short-sleeve shirt and shorts set.

It starts with the choice of material

The fabric a garment is made from determines how much water has been used, how much energy has been consumed and how much carbon dioxide has been emitted, before the garment has even been sewn.


Our goal is for 100% of all clothes and bags to be made from preferred materials by 2030. Today we're at 78% (2025).

Patterned Björn Borg swim shorts placed on boat bench by water

Our Circular Design Guide

In 2025, we launched our Circular Design Guide with seven design principles that help our product team consider durability, repairability and recyclability from the very first sketch.


The goal is for every garment we design to have a longer life and be easier to recycle once it is worn out.

A small boat leaves a wake as it glides across a vast, calm ocean under a cloudy sky.

Important memberships

Björn Borg is also a member of STICA, the Scandinavian Textile Initiative for Climate Action, link, a network of more than 50 Nordic textile companies working together to reduce the industry’s emissions in line with the Paris Agreement.


Here you can read more about our memberships in various sustainability organisations.

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