Our preferred materials

Every material choice we make has an impact. We continuously work to increase the share of preferred materials in our collections.

By choosing these materials and use lower-impact processes in production, we reduce our use of water, energy and chemicals while maintaining the quality and performance our products are known for.

What is a preferred material?

A preferred material is a fibre or raw material that delivers consistently lower impact on the climate, nature and people compared to its conventional equivalent.

Materials

Organic Cotton

Cotton is a natural fibre from cotton plants. It is a comfortable and strong fibre, breathable and water absorbent. It is naturally biodegradable.


Our organic cotton respects the cotton during the whole value chain - farming, harvesting, manufacturing, dyeing, and printing. It is grown and manufactured in a socially responsible way and dyed with fewer chemicals and water than conventional cotton


It is simply cotton grown organically to have a lower environmental impact. Our suppliers use GOTS-certified organic cotton (Global Organic Textile Standard)

Materials

Recycled Polyester

Polyester is very durable, is wrinkle and abrasion-resistant, has good colour fastness, retains its shape well, and is quick-drying.


Recycled Polyester is made from PET bottles and manufacturing waste. It uses less water, up to 50% less energy in production, and produces around 30% less Co2 compared to virgin polyester.

Materials

Recycled Polyamide

Polyamide is a synthetic fibre, traditionally derived from petroleum. It has extra durable long fibres, is wrinkle and abrasion-resistant, has good colour fastness, retains its shape well, and is quick-drying.


Recycled Polyamide is produced from recycled waste such as fishnets and plastic carpets, a way of saving natural resources and reducing what ends up in landfills.

Certified materials and partners

We collaborate with trusted material innovators and recognised certification programmes that help us increase the use of more responsible fibres and lower-impact production methods across our collections.

Lower-impact processes

Innovation plays an important role in reducing our impact. By choosing more efficient dyeing, printing and manufacturing methods, we can lower resource consumption without compromising product quality.

Solution dyeing

BIONIC-FINISH® ECO is mother nature’s work reproduced on textiles and apparel to protect us from water. The technology is a non-halogenated, APEO-free, fluorine-free water repellency, resulting in a garment made for ultimate performance in tune with nature.

BIONIC-FINISH® ECO is a registered Trademark of RUDOLF GROUP, Germany.

Read more about BIONIC-FINISH® ECO here.

Digital printing

Precise, efficient printing that reduces water consumption and energy use.

Two wind turbines stand in calm water during a serene sunset, with silhouetted hills in the background.

Responsible sourcing

We select partners who share our values and continuously improve their environmental performance

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