At Björn Borg, we train to live, and we live to inspire people to become the best version of themselves. Everything we do, we do with passion and a winning attitude. We do our best to set fantastic products into this world, and we love that you love them, thank you! Our job is to contribute to change by taking action to decrease our carbon emissions.
Our most important sustainability goal is to decrease our carbon footprint by 50% in absolute numbers by 2030 from a 2020 base year.
This means a lot of work but putting products into this world leaves a negative impact on our planet. That’s a fact. We need to find new solutions.
Our whole value chain is involved on this journey and all employees have a functional “green” goal as of 2022.
A few cornerstones that we are working towards right now:
• 100% sustainably sourced bags.
• 100% sustainably sourced materials for apparel.
• 100% sustainable and easily recyclable material/constructions used for packaging.
Our products must be safe to produce and safe to wear. Good chemical management is key to ensure the safe handling of our clothing for people and the earth. We follow the European Union’s chemical regulations REACH and enforce a ban for so-called Substances of Very High Concern, a type of grey-zone list over substances that are permitted by law but suspected of being harmful.
Our total emissions 2021
Production accounts for 89% of our total emissions. Transports stand for 8%. It is clear where our biggest footprint is. Which is why we put a lot of effort into finding better materials, better production techniques, and better transport solutions for our products.
Did you know that we NEVER schedule air shipments? If a delivery is delayed, we always try to find alternative solutions. As of 2022, every air transport must be approved by our management team.
Traditional clothing production uses a lot of water, especially to dye yarns, threads, and fabrics. When it comes to water usage, we are constantly looking to find new materials and technologies that require less water in their production. Solution Dye is an example of such technology. It’s a dyeing technique that requires no water and considerably lower chemical usage than normal dyeing. Digital printing is also a very efficient way of saving both water, electricity, and materials. Read about all our sustainable materials and processes here