Environment
Our environmental focus
Reducing our environmental impact means making better choices across every part of our business, from materials and production to transport, packaging and product care.
At Björn Borg, we train to live, and we live to inspire people to become the best version of themselves. We strive to create high-quality clothing, shoes and accessories designed to last, while continuously reducing the environmental impact of the way they are made.
We work to drive meaningful change by lowering our carbon emissions. Our most important sustainability goal is to reduce our absolute carbon footprint by 50% by 2030, compared with our 2020 baseline.
We know that producing products has an environmental impact. That's why we're committed to finding better solutions and continuously improving the way we operate.
Working towards our goals
Sustainability is a shared responsibility across our entire value chain. Every employee has an annual sustainability objective, helping drive improvements both at work and in everyday life—from reducing business emissions to choosing more sustainable ways to commute.
Today, our key focus areras include:
100% more sustainably sourced products, which means that at least 70% of its weight must be in a more sustainably sourced material or that it supports the Better Cotton initiative. Read more about the definition here.
100% more sustainably sourced material, i.e. clothing made from 100% material with less environmental impact, or that it supports the Better Cotton initiative Read more about the definition here.
100% more sustainably sourced and easily recyclable materials/constructions used for packaging.