As a player in the second most polluting industry in the world after the oil industry, we have a very special responsibility that needs to be taken seriously. People need clothes, but we can contribute to change by taking action to decrease our carbon footprint.

We design all our products to be a sustainable choice and we always try to find a good sustainable choice for materials.



We follow the European Union's chemical regulations REACH, and also enforce a ban for so-called Substances of Very High Concern, a type of grey zone list over substances that are permitted by law but suspected to be harmful.



Traditional clothing production uses a lot of water, especially to dye yarn threads, and fabrics. When it comes to water usage, we are constantly looking to find new materials and technologies that require less water in their production. An example of such technology is solution dye; a dyeing technique that requires no water and considerably lower chemical usage than normal dyeing. Digital printing is also a very efficient way of saving water, electricity, and materials. Read about all our sustainable materials and processes here.



We follow up on our long-term targets and continuously look for ways to decrease our CO2 emissions. A large share of our CO2 emissions (48%) come from the transportation of our products.

Our carbon footprint has decreased by 43% between 2013 and 2018, mainly due to a reduction in air shipments which today account for only 2% of our total transportation of goods.

Other areas causing a carbon footprint is our business travel (29%) and our premises and office supplies. Flying on the job has a significant environmental impact. However, our emissions from staff flying on the job have decreased to less than half in 2018 compared to 2013, and we intend to keep the trend.