Men's New Arrivals

Introducing our latest arrivals for men.
Upgrade your wardrobe with stylish activewear, comfortable loungewear, and trendy accessories. From high-performance workout gear to cozy hoodies, find the perfect pieces to elevate your style. Shop now and redefine your fashion with Björn Borg.
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New Arrival
Ace Mesh Panel T-ShirtT-shirt
36.00 GBP
<img src="https://www.bjornborg.com/media/attributes/white_7918.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Brilliant White" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="ea ba ed e9 be n4 n5"/>
New Arrival
Ace Mesh Panel T-ShirtT-shirt
36.00 GBP
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/white_7918.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Brilliant White" class="ea ba ed e9 be n4 n5"/>
New Arrival
Ace Mesh Panel T-ShirtT-shirt
36.00 GBP
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/white_7918.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Brilliant White" class="ea ba ed e9 be n4 n5"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/2891_c73bc8c4a2-10004094-mp001-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Performance Socks 3-pack" class="ea ba ed e9 be n4 n5"/>
New Arrival
Performance Socks 3-packSocks
23.00 GBP
<img draggable="false" src="https://www.bjornborg.com/media/images/2889_7a78dae2b6-10004088-mp001-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Core Crew Socks 3-pack" class="ea ba ed e9 be n4 n5"/>
New Arrival
Core Crew Socks 3-packCrew Socks
23.00 GBP
<img src="https://www.bjornborg.com/media/attributes/multip_5461.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Multi" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/multip_5461.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Multi" class="ea ba ed e9 be n4 n5"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/2888_cba0617985-10004087-mp001-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Core Crew Socks 2-pack" class="ea ba ed e9 be n4 n5"/>
New Arrival
Core Crew Socks 2-packCrew Socks
13.00 GBP
<img draggable="false" src="https://www.bjornborg.com/media/images/2887_e38bd2d4fd-10004086-mp001-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Core Crew Socks 3-pack" class="ea ba ed e9 be n4 n5"/>
New Arrival
Core Crew Socks 3-packCrew Socks
23.00 GBP
<img src="https://www.bjornborg.com/media/attributes/multip_5461.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Multi" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/multip_5461.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Multi" class="ea ba ed e9 be n4 n5"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/2886_911c48e883-10004085-mp001-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Essential Socks 10-pack" class="ea ba ed e9 be n4 n5"/>
New Arrival
Essential Socks 10-packSocks
40.00 GBP
<img draggable="false" src="https://www.bjornborg.com/media/images/2885_f8169d7596-10004084-mp001-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Essential Socks 5-pack" class="ea ba ed e9 be n4 n5"/>
New Arrival
Essential Socks 5-packSocks
23.00 GBP
<img draggable="false" src="https://www.bjornborg.com/media/images/2884_714772ff7c-10004082-mp001-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Essential Ankle Socks 3-pack" class="ea ba ed e9 be n4 n5"/>
New Arrival
Essential Ankle Socks 3-packAnkle Socks
7.00 GBP
<img draggable="false" src="https://www.bjornborg.com/media/images/2834_8d004a5a14-10003946-bl006-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg T-Shirt" class="ea ba ed e9 be n4 n5"/>
New Arrival
Borg T-ShirtT-shirt
25.00 GBP
<img src="https://www.bjornborg.com/media/attributes/surf-the-web_3069.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Surf The Web" class="ea ba ed e9 be n4 n5"/>
+ 2
<img draggable="false" src="https://www.bjornborg.com/media/images/2834_2aad3d9a4c-10003946-gy013-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg T-Shirt" class="ea ba ed e9 be n4 n5"/>
New Arrival
Borg T-ShirtT-shirt
25.00 GBP
<img src="https://www.bjornborg.com/media/attributes/peat_7140.png?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Peat" class="ea ba ed e9 be n4 n5"/>
+ 2
<img draggable="false" src="https://www.bjornborg.com/media/images/3006_ba8bd721ef-10004698-we037-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Men’s Leather sneakers Sl110" class="ea ba ed e9 be n4 n5"/>
New Arrival
Men’s Leather sneakers Sl110Sneakers
130.00 GBP
<img src="https://www.bjornborg.com/media/attributes/white_2441.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="White" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/black_6078.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black" class="ea ba ed e9 be n4 n5"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/3006_8745b9c013-10004698_bk055_1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Men’s Leather sneakers Sl110" class="ea ba ed e9 be n4 n5"/>
New Arrival
Men’s Leather sneakers Sl110Sneakers
130.00 GBP
<img src="https://www.bjornborg.com/media/attributes/black_6078.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/white_2441.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="White" class="ea ba ed e9 be n4 n5"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/3007_f4da247289-10004700_we037_1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Men’s Leather sneakers Sl100" class="ea ba ed e9 be n4 n5"/>
New Arrival
Men’s Leather sneakers Sl100Sneakers
120.00 GBP
<img src="https://www.bjornborg.com/media/attributes/white_2441.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="White" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/beige_3096.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Beige" class="ea ba ed e9 be n4 n5"/>
+ 3
<img draggable="false" src="https://www.bjornborg.com/media/images/3007_a693076939-10004700_na054_1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Men’s Leather sneakers Sl100" class="ea ba ed e9 be n4 n5"/>
New Arrival
Men’s Leather sneakers Sl100Sneakers
120.00 GBP
<img src="https://www.bjornborg.com/media/attributes/navy_3244.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Navy" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/beige_3096.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Beige" class="ea ba ed e9 be n4 n5"/>
+ 3
<img draggable="false" src="https://www.bjornborg.com/media/images/3007_3fc2c40287-10004700_bn051_1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Men’s Leather sneakers Sl100" class="ea ba ed e9 be n4 n5"/>
New Arrival
Men’s Leather sneakers Sl100Sneakers
120.00 GBP
<img src="https://www.bjornborg.com/media/attributes/cognac_6478.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Cognac" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/beige_3096.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Beige" class="ea ba ed e9 be n4 n5"/>
+ 3
<img draggable="false" src="https://www.bjornborg.com/media/images/3007_66d29e9df4-10004700_bk055_1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Men’s Leather sneakers Sl100" class="ea ba ed e9 be n4 n5"/>
New Arrival
Men’s Leather sneakers Sl100Sneakers
120.00 GBP
<img src="https://www.bjornborg.com/media/attributes/black_6078.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/beige_3096.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Beige" class="ea ba ed e9 be n4 n5"/>
+ 3
<img draggable="false" src="https://www.bjornborg.com/media/images/3007_a87c668a39-10004700_be050_1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Men’s Leather sneakers Sl100" class="ea ba ed e9 be n4 n5"/>
New Arrival
Men’s Leather sneakers Sl100Sneakers
120.00 GBP
<img src="https://www.bjornborg.com/media/attributes/beige_3096.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Beige" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/black_6078.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black" class="ea ba ed e9 be n4 n5"/>
+ 3
<img draggable="false" src="https://www.bjornborg.com/media/images/3008_ffab88827e-10004705_we042_1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Men’s Leather sneakers T3200" class="ea ba ed e9 be n4 n5"/>
New Arrival
Men’s Leather sneakers T3200Sneakers
130.00 GBP
<img src="https://www.bjornborg.com/media/attributes/white_2441.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="White" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/white_2441.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="White" class="ea ba ed e9 be n4 n5"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/3008_8dcb5f8afa-10004705_we043_1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Men’s Leather sneakers T3200" class="ea ba ed e9 be n4 n5"/>
New Arrival
Men’s Leather sneakers T3200Sneakers
130.00 GBP
<img src="https://www.bjornborg.com/media/attributes/white_2441.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="White" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/white_2441.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="White" class="ea ba ed e9 be n4 n5"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/2834_d85df9ab16-10003946-bk011-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg T-Shirt" class="ea ba ed e9 be n4 n5"/>
New Arrival
Borg T-ShirtT-shirt
25.00 GBP
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="ea ba ed e9 be n4 n5"/>
+ 16
<img draggable="false" src="https://www.bjornborg.com/media/images/2834_11aa8a9e6a-10003946-gn081-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg T-Shirt" class="ea ba ed e9 be n4 n5"/>
New Arrival
Borg T-ShirtT-shirt
25.00 GBP
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="ea ba ed e9 be n4 n5"/>
+ 16
<img draggable="false" src="https://www.bjornborg.com/media/images/2832_4efb6a2fbc-10003944-gn081-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Shorts" class="ea ba ed e9 be n4 n5"/>
New Arrival
Borg ShortsShorts
35.00 GBP
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="ea ba ed e9 be n4 n5"/>
+ 9
<img draggable="false" src="https://www.bjornborg.com/media/images/2384_f1412718e8-10003534-bk001-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Ace Padel Bag S" class="ea ba ed e9 be n4 n5"/>
Ace Padel Bag SSportbag
40.00 GBP
<img draggable="false" src="https://www.bjornborg.com/media/images/2382_526496cdc4-10003531-bk001-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Ace Tennis Backpack" class="ea ba ed e9 be n4 n5"/>
Ace Tennis BackpackBackpack
60.00 GBP
<img draggable="false" src="https://www.bjornborg.com/media/images/2022_9006a0e912-10002807-bk001-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Running Belt" class="ea ba ed e9 be n4 n5"/>
Running BeltBag
20.00 GBP
<img draggable="false" src="https://www.bjornborg.com/media/images/2716_79f03f95e3-10004840_bk001_2-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Duffle Bag 75L" class="ea ba ed e9 be n4 n5"/>
-30%
Borg Duffle Bag 75LDuffle Bag
63.00 GBP 90.00 GBP
<img draggable="false" src="https://www.bjornborg.com/media/images/2717_f82c83f852-10004841_bk001_3-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Duffle Bag 95L" class="ea ba ed e9 be n4 n5"/>
-30%
Borg Duffle Bag 95LDuffle Bag
70.00 GBP 100.00 GBP
<img draggable="false" src="https://www.bjornborg.com/media/images/2709_8cb07f249a-10004391_p0695_2-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Microfiber Boxer 1-pack" class="ea ba ed e9 be wk n5"/>
Microfiber Boxer 1-packBoxer Briefs
19.00 GBP
<img draggable="false" src="https://www.bjornborg.com/media/images/2383_a7b66a641c-10003533-bk001-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Ace Padel Bag L" class="ea ba ed e9 be n4 n5"/>
Ace Padel Bag LSportbag
75.00 GBP
<img draggable="false" src="https://www.bjornborg.com/media/images/2410_f1486086e3-10003426-mp002-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Sports Socks 3-pack" class="ea ba ed e9 be n4 n5"/>
Sports Socks 3-packSocks
23.00 GBP
<img src="https://www.bjornborg.com/media/attributes/black_6078.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/multip_5461.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Multi" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/white_2441.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="White" class="ea ba ed e9 be n4 n5"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/2410_ed8deffda3-10003426-mp001-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Sports Socks 3-pack" class="ea ba ed e9 be n4 n5"/>
Sports Socks 3-packSocks
23.00 GBP
<img src="https://www.bjornborg.com/media/attributes/white_2441.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="White" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/black_6078.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/multip_5461.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Multi" class="ea ba ed e9 be n4 n5"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/2106_e45fcc7c21-10002643-mp003-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Core Crew Polyamide Socks 3-pack" class="ea ba ed e9 be wk n5"/>
-20%
Core Crew Polyamide Socks 3-packCrew Socks
18.40 GBP 23.00 GBP
<img src="https://www.bjornborg.com/media/attributes/white_2441.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="White" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/black_6078.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/multip_5461.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Multi" class="ea ba ed e9 be n4 n5"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/2106_33bfc80962-10002643-mp002-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Core Crew Polyamide Socks 3-pack" class="ea ba ed e9 be wk n5"/>
-20%
Core Crew Polyamide Socks 3-packCrew Socks
18.40 GBP 23.00 GBP
<img src="https://www.bjornborg.com/media/attributes/black_6078.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/multip_5461.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Multi" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/white_2441.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="White" class="ea ba ed e9 be n4 n5"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/2574_6d0ce9142e-10004295-mp002-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Essential Crew Socks 3-pack" class="ea ba ed e9 be n4 n5"/>
Essential Crew Socks 3-packSocks
9.00 GBP
<img src="https://www.bjornborg.com/media/attributes/multip_5461.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Multi" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/multip_5461.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Multi" class="ea ba ed e9 be n4 n5"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/2025_544452bbd6-10002849-gn117-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Travel Backpack L - 35L" class="ea ba ed e9 be n4 n5"/>
Borg Travel Backpack L - 35LBackpack
110.00 GBP
<img src="https://www.bjornborg.com/media/attributes/green_2290.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Green" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="ea ba ed e9 be n4 n5"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/2025_9ba0d990d2-10002849-bk001-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Travel Backpack L - 35L" class="ea ba ed e9 be n4 n5"/>
Borg Travel Backpack L - 35LBackpack
110.00 GBP
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="ea ba ed e9 be n4 n5"/>
<img src="https://www.bjornborg.com/media/attributes/green_2290.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Green" class="ea ba ed e9 be n4 n5"/>
Men's New Arrivals

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