As a player in the second most polluting industry in the world after the oil industry, we have a very special responsibility that needs to be taken seriously. People need clothes, but we can contribute to change through taking action to decrease our carbon footprint. We design all our products to be a sustainable choice and we always try to find a good sustainable option for materials.



We follow the European Union’s chemical regulations REACH, and also enforce a ban for so called Substances of Very High Concern, a type of grey-zone list over substances that are permitted by law, but suspected being harmful.



Traditional clothing production uses a lot of water, especially to dye yarns, threads and fabrics. When it comes to water usage, we are constantly looking tin find new materials and technologies that require less water in their production. An example of such technology is solution dye; a dyeing technique that requires no water and considerably lower chemical usage than normal dyeing. Digital printing is also a very efficient way of saving both water, electricity and materials. Read about all our sustainable materials and processes  here.



We follow up on our long-term targets and continuously look for ways to decrease our Co2 emissions. A large share of our Co2 emissions (48%) come from transportation of products.


Our carbon footprint has decreased with 43% between 2013 and 2018, mainly due to a reduction in air shipments, which today account for only 2 percent of our total transportation of goods.


Other areas causing a carbon footprint is our own business travel (29%), our premises (stores, offices; 21%), and office supplies (2%). Flying on the job has a significant environmental impact. However, our emissions from staff flying on the job decreased to less than half in 2018 compared to 2013, and we intend to keep that trend.