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Stories

  1. Björn Borg | Robyn x Björn Borg = RBN
    Collections

    Robyn x Björn Borg = RBN

    We have teamed up with international pop star and fashion icon Robyn to release RBN an exclusive capsule collection.

  2. Björn Borg | Ask the coach, pt. 1: physical training
    Training

    Ask the coach, pt. 1: physical training

    We´re teaming up with safe Education, a Scandinavian company educating personal trainers and nutritionists. For the upcoming weeks they will help us get answer of our questions!

  3. Björn Borg | Björn Borg x Liam Hodges
    Collections

    Björn Borg x Liam Hodges

    Liam Hodges has been labeled a luxury brand for the mad and bad ones. Together with our designers Liam has created a limited edition underwear collection. 

  4. Björn Borg | Underwear made from coffee grounds
    Collections

    Underwear made from coffee grounds

    Using the technology of S.Café® - a sustainability brand partnering with local coffee shops to utilize their used coffee grounds – we’re now making high-quality underwear from 100% reusable material.

  1. Björn Borg | The Rage Gym
    Training

    The Rage Gym

    It's good to be a person who never bruises, never loses control and is always well ordered. But is it really healthy to go about our days suppressing everything negative that comes our way?

    Not according to science.

    So watch us go nuts in the Rage Gym - this is #Ragefulness.

  2. Björn Borg | Ask the coach, pt 3: mental health
    Guides

    Ask the coach, pt 3: mental health

    Birgitta Thörn from Safe Education answers our questions about behaviour change and mental health.

  3. Björn Borg | Ask the coach, pt. 2: nutrition
    Guides

    Ask the coach, pt. 2: nutrition

    We´re teaming up with safe Education, a Scandinavian company educating personal trainers and nutritionists. For the upcoming weeks they will help us get answer of our questions!

  4. Björn Borg | Björn Borg x Joris
    Collections

    Björn Borg x Joris

    Bringing his love for space into sports apparel and underwear in a new, fun way, Joris van Velzen has created the collection SPACE JV - 3.

  5. Björn Borg | Working out in a church
    Training

    Working out in a church

    We used science to create a symphony that increases your performance, and we couldn’t wait long to try out our new favourite workout track and the benefits of it.

  6. Björn Borg | Cardio Tennis in Hyde Park
    Training

    Cardio Tennis in Hyde Park

    Cardio Tennis is a high energy workout that combines the best features of the sport of tennis with intense cardio.

  7. Björn Borg | Sports Hour with Fashionablefit
    Guides

    Sports Hour with Fashionablefit

    Join Hannah's weekly workouts, new ones released every Friday at 11AM. #bjornborgsportshour

  8. Björn Borg | Team BorgCamp
    Training

    Team BorgCamp

    During three weeks in May we gathered a team of 20 enthusiastic people for our training camp, hosted together with FitnessCollection.

  9. Björn Borg | Box and HIIT at Another Space
    Training

    Box and HIIT at Another Space

    We brought some friends with us for a HIIT class at Another Space Bank, London.

  10. Björn Borg | Mud, fire and more mud
    Training

    Mud, fire and more mud

    We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia. The obstacles are massive and consist of water, mud, monkey bars and barbed wire. Do you dare to join in?

  11. Björn Borg | Vivendii x Björn Borg
    Collections

    Vivendii x Björn Borg

    We’ve teamed up with the London based Nigerian designer trio Vivendii for a limited edition collection.

  12. Björn Borg | Come sweat with us!
    Training

    Come sweat with us!

    Make sure you don’t miss out on our open training sessions. How about some free running classes, kick boxing or yoga?

  13. Björn Borg | Finding #Ragefulness in London
    Training

    Finding #Ragefulness in London

    Haven't you heard that losing it makes you stronger? In London, we were there to try it out.

  14. Björn Borg | Sustainable shorts made from hemp
    Collections

    Sustainable shorts made from hemp

    Hemp breathes well and dries fast. Grown free from pesticides it is also renewable, highly durable and allergy friendly. All so that you can boost your inner strength and be your very best.

  15. Björn Borg | Charles Jeffrey Loverboy x Björn Borg
    Collections

    Charles Jeffrey Loverboy x Björn Borg

    SCREAM, SQUIGGLE, SQUIRM - three limited edition prints with inspiration from joy, movement, and Loverboy’s signature portrait.

  16. Björn Borg | Launching RBN at Browns East, London
    Collections

    Launching RBN at Browns East, London

    The global launch event of RBN at Browns Fashion, London. 

  17. Björn Borg | New workouts by Fashionablefit
    Guides

    New workouts by Fashionablefit

    Three new workout programs available now - hosted by Fashionablefit. "Exercising is an investment in yourself, and moving my body has become a vital part of my wellbeing. So let’s do this, let’s chase the Exerhighs together!"

  18. Björn Borg | 1. Cardio workout
    Guides

    1. Cardio workout

    ENDORPHINS AND ADRENALINE. Hosted by Fashionablefit - this is your cardio workout! Choose a form of cardio like running, bike, row machine and/or skier and just follow the program to release those endorphins.

  19. Björn Borg | 2. Strength workout
    Guides

    2. Strength workout

    SEROTONIN. A workout hosted by Fashionablefit. This is the second training program, specially made to increase the levels of serotonin in your brain. Let's chase the Exerhighs!

  20. Björn Borg | 3. Strength workout
    Guides

    3. Strength workout

    DOPAMINE. It's time to release the dopamine in this third and final workout by Fashionablefit. Let's get strong. 

  21. Björn Borg | Alexander's travel blog, pt 2
    Team Borg

    Alexander's travel blog, pt 2

    Part two of #TEAMBORG member Alexander's travel blog, this time visiting Australia.

  22. Björn Borg | Sweden's Christmas gift of the year
    Stories

    Sweden's Christmas gift of the year

    The recycled garment represents the time we live in.

  23. Björn Borg | What is Solution Dye?
    Guides

    What is Solution Dye?

    Colour is thirsty. But when dyeing fabrics with the Solution Dye technique, we can reduce both water and chemical waste.

  24. Björn Borg | @alexanderarnholm travel blog pt 1
    Team Borg

    @alexanderarnholm travel blog pt 1

    A travel blog by #TEAMBORG member and photographer Alexander, sharing his experiences of Australia and New Zeeland.

  25. Björn Borg | #TEAMBORG - @fer_calisthenics
    Team Borg

    #TEAMBORG - @fer_calisthenics

    "Staying disciplined and hungry in everything you do makes you the best version of yourself."

  26. Björn Borg | Workout with Fashionablefit
    Guides

    Workout with Fashionablefit

    Chase the Exerhighs together with Fashionablefit - download full workout schedules here. 

  27. Björn Borg | Swap drugs for sportswear - workout is the new high
    Stories

    Swap drugs for sportswear - workout is the new high

    We opened up a pop up store in central Amsterdam where people could swap one high for another, and trade drugs for sportswear. 

  28. Björn Borg | #TEAMBORG - m.ssmaria
    Team Borg

    #TEAMBORG - m.ssmaria

    "The court is my happy place."

  29. Björn Borg | #TEAMBORG - @ollivves
    Team Borg

    #TEAMBORG - @ollivves

    "A crazy guy with a camera chasing a far away dream."

  30. Björn Borg | Chase the Exerhighs
    Stories

    Chase the Exerhighs

    Training does brilliant things with our bodies, that’s no news. What’s more fascinating is what it does to our brains.

  31. Björn Borg | Green Smash by Björn Borg
    Stories

    Green Smash by Björn Borg

    Together with holistic health bar Blueberry Lifestyle, we have developed a smoothie absolutely packed with yummy goodness.

  32. Björn Borg | Marriage Unblocked
    Stories

    Marriage Unblocked

    Opening up marriage for all via blockchain. Because no state or religion should control love. Just like sports, love is for everyone.

  33. Björn Borg | Female Heroes
    Stories

    Female Heroes

    They inspire us everyday by pursuing their dreams and breaking barriers in business, technology and beyond. We wanted to highlight and tribute women who have had an impact, by interviewing two female heroes. Sharing a few words of wisdom including their experiences, setbacks and challenges of being leaders and mentoring others.

  34. Björn Borg | International Women's Day - HER Global Network
    Stories

    International Women's Day - HER Global Network

    For International Women’s Day 2018 we want to highlight and celebrate strong women everywhere! We found Aleksandra Avli, a true female hero and a part of HER. HER is a community of women who value authenticity, empathy & genuine connection. 

  35. Björn Borg | Dear Rival, you make me better
    Stories

    Dear Rival, you make me better

    The world is full of rivalry. Feuds and brawls. This has led us to generations of hatred. But does it have to be that way?

  36. Björn Borg | RBN - an exclusive capsule collection by Robyn
    Collections

    RBN - an exclusive capsule collection by Robyn

    An exclusive capsule collection designed by Robyn will be released in February 2019.

  37. Björn Borg | The Archive Collection
    Collections

    The Archive Collection

    Our designers looked into our historical archive and got inspired by some of Rohdi Heintz’s most legendary fashion designs from the 1980’s.

  38. Björn Borg | Ryan Hawaii x Björn Borg
    Collections

    Ryan Hawaii x Björn Borg

    We’ve teamed up with the London-born designer Ryan Hawaii for a limited edition underwear collection.

  39. Björn Borg | What is NOOS?
    Collections

    What is NOOS?

    The Never Out Of Style-program is a collection of our most iconic pieces. The ones that have been tested and developed over time, and made it to become our most beloved best-sellers.

  40. Björn Borg | Sibling Rivalry
    Collections

    Sibling Rivalry

    The greatest rivalry of them all. Rivalry between siblings. We were born to love them just as much as we were born to challenge them.