Our more sustainable choice of materials and processes
Our more sustainable choice of materials and processes
One of our best tools to both lower our carbon footprint, and to decrease water, energy, and chemical consumption, is to source more sustainable materials than the conventional ones and select dyeing and printing options that have a smaller negative effect on nature.
Our classification for a more sustainable choice is that the product must be made of a minimum of 70% more sustainable material – or support Better Cotton farmers.
Some products also have a shell fabric that to 100% is printed or dyed with a process that saves a significant amount of water and/or chemicals compared to conventional methods. The implementation of these methods is ongoing.
At this point, our whole clothing range is a more sustainable choice according to the material classification. In our footwear range, we are introducing recycled polyester, organic cotton, natural rubber, recycled rubber and LWG leather for instance. When it comes to our bags, our goal is that all bags should be a more sustainable choice by 2025. Our eyewear uses bio-acetate for all styles for teens and around 70% on adult models.
Cotton is a natural fibre from cotton plants. It is a comfortable and strong fibre, breathable and water absorbent. It is naturally biodegradable.
Our organic cotton respects the cotton during the whole value chain - farming, harvesting, manufacturing, dyeing, and printing. It is grown and manufactured in a socially responsible way and dyed with fewer chemicals and water than conventional cotton
It is simply cotton grown organically to have a lower environmental impact. Our suppliers use GOTS-certified organic cotton (Global Organic Textile Standard)
Our Albini Supima® Cotton is an extra long staple, 152 GSM, cotton of the finest quality, straight from the renowned Italian fabric masters Albini.
It has resistant fibres, making it extra durable and resistant to pilling. When you buy cotton products from Björn Borg, you support Better Cotton’s mission, see below.
Read more about Supima here.
Polyester is very durable, is wrinkle and abrasion-resistant, has good colour fastness, retains its shape well, and is quick-drying.
Recycled Polyester is made from PET bottles and manufacturing waste. It uses less water, up to 50% less energy in production, and produces around 30% less Co2 compared to virgin polyester.
Polyamide is a synthetic fibre, traditionally derived from petroleum. It has extra durable long fibres, is wrinkle and abrasion-resistant, has good colour fastness, retains its shape well, and is quick-drying.
Recycled Polyamide is produced from recycled waste such as fishnets and plastic carpets, a way of saving natural resources and reducing what ends up in landfills.
REPREVE® Our Ocean™
For many of our printed swim shorts we use REPREVE® Our Ocean™. To produce these fibres, plastics at high risk of entering the ocean are collected in coastal areas in developing countries or areas that lack formal waste or recycling systems. The waste is cleaned, broken down, certified by a third-party organisation, and transformed into premium fibres. A cleaner ocean for you to swim in!
REPREVE® Our Ocean™ Unifi, Inc.
Carvico (Italian branded polyamide fabric)
Our Carvico fabrics support Healthy Seas, an initiative to clean our planet's waters from pollution. Healthy Seas collaborates with fishing communities to enforce preventive actions.
TENCEL™ Lyocell fibres are of organic origin, have a silky-soft texture, and naturally regulate your body temperature. The fibres are derived from sustainable wood sources, produced in a closed-loop process, and certified as biodegradable.
TENCEL™ Lyocell are long-lasting strong fibres and are unfavourable for bacteria and dust mite growth. The fibres are very economical in their use of water and process solvents.
TENCEL™ is a trademark of Lenzing AG.
LENZING™ ECOVERO™ Viscose
LENZING™ ECOVERO™ fibres are derived from certifiable, renewable wood sources and produced with significantly lower fossil use and water than generic viscose. The LENZING™ ECOVERO™ branded viscose fibres are certified with the EU Ecolabel for textile products.
LENZING™ and ECOVERO™ are trademarks of Lenzing AG.
Leather Working Group
Our footwear licensee is a member of the Leather Working Group (LWG) and 100% of its leather is sourced from gold and silver rated LWG leather manufacturers. LWG certifies leather manufacturing facilities based on environmental performance covering i.e., water and energy use, air emissions, and waste.
Our better processes
We aRe SpinDye®
We aRe SpinDye® is a dyeing process using 75% less water and 90% fewer chemicals than conventional dyeing. You save energy and reduce carbon emissions, and the result is a colour fastness to wash and sun that is vastly superior to water-dyed fabrics. Win-win!
Here you can read more about WrSD.
High IQ® Lasting Color ECO (Avitera)
High IQ® Lasting Colour ECO uses AVITERA SE technology - a revolutionary dyestuff that saves up to 50% water, energy and CO2 emissions during the dyeing process compared to conventional dyestuffs.
BIONIC-FINISH® ECO is mother nature’s work reproduced on textiles and apparel to protect us from water. The technology is a non-halogenated, APEO-free, fluorine-free water repellency, resulting in a garment made for ultimate performance in tune with nature.
BIONIC-FINISH® ECO is a registered Trademark of RUDOLF GROUP, Germany.
Read more about BIONIC-FINISH® ECO here.
Inkjet-based method of printing colours directly onto fabric. Digital printing significantly decreases water, energy, and materials consumption.
Our collaboration with Better Cotton
By choosing Björn Borg cotton products, you’re supporting our investment in Better Cotton’s mission to help cotton communities survive and thrive, while protecting and restoring the environment.
Better Cotton Farmers are trained to use water efficiently, care for soil health and natural habitats, reduce the use of the most harmful chemicals, and respect workers’ rights and wellbeing.
Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’
Read more about Better Cotton here.