We've been perfecting underwear for over thirty years. Designing and redesigning. Improving and evolving while staying true to our fashion heritage. We've never taken any shortcuts because you can't compromise on the perfect fit.
This is the sum of all our efforts. These are the best underwear you've ever going to wear. Perfected since 1989
A perfect fit makes our underwear stand out from the crowd. We believe that feeling attractive starts with how comfortable your underwear fits. We have created the Björn Borg underwear guide so you have no more excuses to find the perfect fit for you.