Collections / Guides

Seamless collection

The seamless collection allows for both comfort and function.

The seamless collection allows for both comfort and function. The soft fabric is designed in a tight fit and to follow the shape of your body. This collection is suitable for both high and low intensity training – indoors or outdoors – but who says you can’t wear something comfy and flattering any time of day?

New in

How our tribe style our seamless pieces

Underwear Guide

Sports Underwear

Our Sports underwear is constructed to let you go further. Light as a feather and keeping you dry...

Find your Tribe / Interviews

Lisa Olsson

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

Interviews / Sustainability

Interview with Mija Nideborn - Product & Sustainability Dir.

Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.

Collections / Find your Tribe / Training

Train to live

Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.