Sharareh Hoss
Meet Sharareh
Our new ambassador, founder of Hoss Agency and fashion designer
What does training mean to you?
Training means a lot to me. Training has helped me both physically and mentally.
When I was younger, I played basketball and danced. I've always done some sort of workout. Being active has taught me so much about becoming a team player, something extremely important whether you're on a basketball team or creating a campaign for @hoss.agency.
At the moment, I still work out in the mornings to start my day in the best possible way, and handle all the stress in my life with work but also, I realized how much it helps with everything my body goes through with my IVF and Endometriosis but also just make me a happier person overall.
What’s your relationship to Björn Borg?
My relationship with Björn Borg started in my teens in the 90's when it suddenly became a trend to show the logo on your panties above your jeans, you were supercool if you styled it like this with a pair of baggy jeans.
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Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do
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Train to live
Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.
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Martin Hansson
Ever since I was a kid, I’ve liked the products and brand of Björn Borg. But later on - as I’ve been working out more - sportswear has become a big part of my everyday wardrobe I can often be seen wearing a grey or black sweatsuit from Björn Borg.
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