Collections

Sthlm Collection

The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

Collections / Guides

Seamless collection

The seamless collection allows for both comfort and function.

Collections

The Borg collection is based on our hero products. These pieces are versatile performance wear with masculine colors and prints. Smart details and a strong focus on function are what make this collection unique.

Collections / Find your Tribe / Training

Train to live

Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

Collections

New launch - Tennis collection

A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.

Sthlm Collection