Find your Tribe

Ellen Claesson

Meet Ellen

" Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do".

Collections / Guides

Seamless collection

The seamless collection allows for both comfort and function.

Find your Tribe / Interviews

Lisa Olsson

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

Find your Tribe

Martin Hansson

Ever since I was a kid, I’ve liked the products and brand of Björn Borg. But later on - as I’ve been working out more - sportswear has become a big part of my everyday wardrobe I can often be seen wearing a grey or black sweatsuit from Björn Borg.

Collections / Find your Tribe / Training

Train to live

Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.