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Wireless Bras for Women

Explore Björn Borg's collection of soft bras designed for the modern woman. Crafted with the finest materials, experience ultimate comfort without compromising on style. Discover our non wired bras, bra tops and triangle bras and find your favourites.

Upgrade your lingerie drawer with Björn Borg's signature soft bras today!


Find your perfect wireless bra

A wireless bra is the perfect choice if you value comfort without sacrificing style. It follows your body’s natural shape, offering soft support that feels great all day – with no wires that dig in or press.

We offer wire-free bras with light support, made from soft, flexible materials that provide a comfortable fit all day long.

A soft bralette or triangle bra is a great choice for smaller to medium busts, while many styles also offer enough support for larger sizes – thanks to wider straps, double-layer fabric, and stretch bands.

You’ll also find a wide selection of comfortable and stylish sports bras in our range.

Soft bras in different colours and styles

At Björn Borg, you’ll find soft, wire-free bras in a variety of colours and styles. We offer bras in both cotton and luxurious lyocell, with elastane for perfect stretch.

Discover the Logo Bralette with a cross-back design and Björn Borg logo elastic band. With moulded push-up cups, it provides both high support and comfort.

If you’re looking for a wireless bra top, the Logo Soft Top is your go-to – a sporty double-layered cotton stretch top with a racerback.

The Soft Touch Bra is an ultra-soft lyocell bra with medium support and adjustable straps that can be crossed at the back. Made from silky TENCEL™ Lyocell fibres for superior softness against your skin.

The Triangle Bra is another timeless wire-free design, featuring soft triangular cups that follow your natural shape and create a feminine silhouette. Pair it with matching underwear for a complete, elegant set.

Create stylish sets with bras and matching underwear

Match your favourite bra with underwear in the same style for a coordinated look. Choose from thongs, boxers, or high-waist briefs. Whether you prefer a sporty bralette or a feminine triangle bra, you’ll find matching pieces that combine comfort and style effortlessly.