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Stories

Stories / Training

Here you will get tips on pregnancy exercises to train the pelvic floor, abs and back.

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Stories / Sustainability

We have some great highlights from our 2023 Sustainability Report. Read more about them here!

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Stories / Training

Read more about Calisthenics and learn exercises you can add to your training routine.

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Stories / Training

Here we talk more about what low impact workout is and of course show some examples of exercises.

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Stories / Training

Wall Pilates is a rapidly growing trend in fitness where you utilize your own body weight.

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Stories / Training

Circuit training with 6 effective exercises that train the whole body.

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Collections / Stories

Find the spring and summer outfits here at Björn Borg.

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Stories

Learn more about how you can increase your well-being and improve your mental health through mindfulness.

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Interviews / Sustainability

Join us as we talk more closely with our Head of Sustainability Sofia Svensson, to discuss green energy in factories.

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Guides / Training

Learn more about boxing, boxing terms, punches & combinations, and join us to see how it looks during one of our training sessions.

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Collections / Stories

Be inspired by our stylish summer clothes for both men and women and find your new favorite pieces.

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Guides / Training

Here you can learn padel rules and get smart tips to improve your game on the court.

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Guides / Training

This workout session includes a warm-up section followed by 7 effective exercises for home strength training, which can easily be performed using body weight and are perfect for exercising in a home environment.

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Guides / Stories

Join us as we guide you through our assortment of sports underwear!

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Guides / Stories

Here we guide you through our various styles of swim shorts & beachwear.

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Stories / Sustainability

Let’s talk about a selection of our shoes and more specifically, some of the materials we use for making them.

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Stories / Training

Explore the relationship between exercise and the brain and learn about workout activities that promote both physical and mental health.

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Guides / Stories

Get tips on what to take to the gym – a.k.a. the gym essentials.

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Interviews / Stories / Training

Join us as we meet Sofie Järdler, personal trainer at Twitch.

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Stories / Training

Breathwork focuses on consciously controlling and changing the way we breathe to positively affect our mind, body and spirit.

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Stories / Training

Here we present 6 shoulder exercises you can add to your workout routine.

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Guides / Stories

Read more about our recommendations on how to choose the right tennis racket.

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Stories / Training

Effective core workout with exercises to work out your core.

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Stories / Training

Tips on effective Hiit exercises to create fun HIIT workouts.

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Stories / Training

Learn the rules of Pickleball and get inspired with the best sports clothes for the game.

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Stories / Training

Here comes an approximately thirty-minute long Tabata session with effective Tabata exercises.

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Guides / Stories / Training

Here you will learn more about delayed onset muscle soreness and we will give you some smart tips on how to relieve DOMS.

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Collections / Stories

Be inspired by Björn Borg's tracksuits for both women and men and find your favourites.

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Collections / Stories

Get inspired and find your new favorite pieces from our XMAS23 collection.

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Stories / Training

Join our gym training program - designed with a 4 day workout split.

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Stories / Training

Here are some inspiring and helpful tips for your glute workouts.

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Guides / Stories / Training

Helpful tips to help you find and maintain gym and fitness motivation.

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Guides / Stories

We've compiled our selection of shorts into a comprehensive guide to help you find the perfect shorts for your specific training needs and preferences.

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Stories / Training

We want to share tips and running techniques that will help you maximize both performance and enjoyment while running.

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Stories / Training

Plyometric training is a form of exercise that focuses on increasing strength, speed and power through rapid muscle contractions.

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Stories / Training

Training with exercise bands is a simple, effective and gentle way to workout the whole body.

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Guides / Stories

Get inspired by our Björn Borg accessories and discover how you can elevate your workout wardrobe and take your sporty outfits to new heights.

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Guides / Stories

Here, of course, you will find plenty of great Christmas gift ideas for kids.

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Guides / Stories

Workout-inspired gifts, cozy loungewear, or stylish accessories. We have gift ideas for all girls.

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Guides / Stories

Whether you need Christmas gift tips for your boyfriend, are looking for Christmas gifts for your dad, or a present for your brother, you'll find the gifts here at Björn Borg.

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Stories / Training

Let us at Björn Borg guide you through a 30-minute yoga session with 7 effective yin yoga poses

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Guides / Stories

Here you will find comfortable and stylish autumn shoes for both men and women.

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Guides

In this guide, we want to inspire you with stylish women's underwear and guide you through the different styles of panties available and of course show off our panty styles.

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Collections / Guides / Stories

What should I wear when I exercise and run outside in the winter? A question that many have certainly asked themselves during the fall and winter when the temperatures have dropped but you want to continue to workout outside.

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Collections / Stories / Sustainability

Thinking about sustainability and material selection when it comes to clothing is important, not least when it comes to children's clothing.

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Collections / Guides / Stories

Björn Borg's yoga clothes are perfect for all types of yoga and are also suitable for other training and everyday for a stylish, relaxed look.

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Collections / Guides / Stories

Looking for new clothes for the kids? Why not go for matching sibling outfits?

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Collections / Guides / Stories

Get inspired and explore our large selection of workout sets for women, men and children and find your new favourites!

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Stories / Training

We will go through lots of great back exercises that you can do at the gym and also a good session to exercise your back at home.

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Collections / Guides / Stories

Is it time to find a new school bag? You will find bags for school and work here at Björn Borg.

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Interviews / Stories / Training

Take part in a packed marathon training plan.

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Collections / Guides / Stories

Follow along and find inspiration for your next run with stylish running clothes for both men and women.

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Collections / Guides / Stories

Here you will find matching sweatsuits for women and men - made in soft, comfortable materials and with the perfect fit.

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Stories / Sustainability

In our sustainability report for 2022, you can read about our work, projects and wins that took place during the year and what our focus is going forward. Here we will go through a couple of our highlights from 2022.

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Training

Do you want to run faster and get better running strength? Then intervals are a really good tip to add to your training routine.

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Guides

Come along and be inspired and take a closer look at our large range of bags and sports bags. You also get tips on what to consider when buying a bag - all so that you can find the right bag for you.

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Training

You can train legs at home without equipment, just with your own body weight, and of course also with the help of, for example, dumbbells and exercise bands. For this workout, you need just such a rubber band. Here we go!

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Sustainability

The High IQ® performance assurance program delivers the most innovative range of environmentally friendly, intelligent textile effects available on the market today.

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Sustainability

All of our children's swim trunks and the vast majority of our men's swim shorts range are made from 100% recycled polyester.

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Training

Are you curious about trying yoga but don't really know how to start or what exercises you should do? Welcome to our yoga session for beginners! Here we will guide you through some simple yoga exercises that you can easily do at home.

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Sustainability

Have you thought about what a product has gone through before it reaches your hands? A whole chain of people puts all their energy into designing, producing and transporting your Björn Borg product as sustainably as we can.

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Training

We want to help you find the motivation for training so that you can become the best version of yourself. Here are 5 effective tips on how you can get started with your training!

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Training

Working out with kettlebells is incredibly effective and there is a great variety when it comes to exercises that you can do, which work different parts of the body.

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Stories / Training

Exercising your arms at home is both simple, time-saving and effective. There are so many challenging arm exercises you can do at home.

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Training

Start your home workout with an effective and fun 20-minute session.

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Guides

Our footwear collection is designed for anyone with an active lifestyle, for those who train to live and want to be the best version of themselves – inside and outside the gym.

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Training

Together with Angelica Blick, we held an inspiring training event where we gathered a wonderful group at the awesome Barry's in Stockholm.

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Training

Are you looking for inspiration for really good ab workouts? Then you've come to the right place!

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Collections / Training

Together with Julian Hernandez, we held a great launch event for our new Sports Club collection.

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Guides / Training

We've got everything you need to stay warm outside even when the temperature drops.

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Collections / Find your Tribe / Interviews / Stories

Meet our Tribe : Alice Stenlöf, a Swedish entrepreneur and founder of A-DSGN "I’m so excited and proud for being a part of @bjornborg!."

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Training

Meet Pawel Krupa, founder of Trime.

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Guides / Training

3 exercises to add to your strength routine that truly challenge your core and mobility, to build a solid strong functional body.

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Guides

Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?

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Guides

Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?

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Find your Tribe / Stories

Sometimes you need to let go and leave your everyday life behind. We brought our Tribe for an amazing adventure up in the North of Sweden to work out and recharge.

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Sustainability

Making products is not sustainable. Period. We can make it better though.

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Collections

Step up your game in our newly launched Padel collection

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Collections / Find your Tribe

Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.

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Training

Sports Hour with @angelicablick sharing her top 3-abs exercises

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Collections

Step up your game in our newly launched Padel collection

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Collections

The Stockholm concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

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Interviews / Sustainability

Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.

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Training

6 rounds of E2MOM – Every 2 Minutes on the Minute 8 power cleans 8 push presses 8 barebell rows.

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Training

A 12 minute challenge to try on your own or with a friend.

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Collections

The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

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Collections / Find your Tribe / Training

Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

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Collections / Guides

The seamless collection allows for both comfort and function.

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Collections

A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.

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Collections

The Borg collection is based on our hero products. These pieces are versatile performance wear with masculine colors and prints. Smart details and a strong focus on function are what make this collection unique.

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Inspiration

A Legacy of Innovation and Style: Discover Björn Borg Underwear

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Inspiration

With our history as a strong base we've crafted a unique identity, effortlessly blending the worlds of sports and fashion. Each garment is designed to embody the essence of athleticism, but with a fashionable flair that transcends the boundaries of the tennis court. We bring you a timeless aesthetic that resonates with athletes and style enthusiasts alike.

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Inspiration

Inmerse yourself in the captivating world of our latest collection, inspired by the modern training clubs that are becoming increasingly popular in larger cities all over the world - but also by our own training club.

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Guides / Stories

Get inspired and find your gifts for Valentines Day here.

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Guides / Underwear Guide

Men's underwear style guide. Various underpants styles, from everyday to underpants for training, all with a perfect fit. Read more about materials & see our range.

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Stories

We don’t believe in norms - we believe in following our own vision with clear determination.

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Stories

We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia.

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Collections / Interviews

New capsule collection inspired by the Swedish darkness - Running from daylight.

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Collections / Find your Tribe

This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.

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Find your Tribe / Training

Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.

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Find your Tribe / Interviews

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

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Sustainability

Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.

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Underwear Guide

Our Lyocell underwear is a marvel of softness and sustainability. Made from wood pulp,

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Underwear Guide

Our performance underwear is constructed to let you go further. Light as a feather and keeping you dry...

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Underwear Guide

This is our everyday favourite. An unsung hero with lighter, quality cotton.

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Underwear Guide

Premium Cotton Stretch is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,

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Guides / Stories

We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.

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Stories

GODSENT is regarded as one of the top esports organizations in the Nordics. They seek to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.

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Interviews

After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.

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